Global Marketing Manager
1 month ago
Leica Biosystems is a global leader in cancer diagnostics, and we're seeking a talented Global Marketing Manager to join our team. As a key member of our Global Product Marketing Department, you will be responsible for developing and driving our global product marketing content strategy and campaigns.
Key Responsibilities:- Develop and drive global product launch campaigns and content, ensuring alignment with our go-to-market strategy.
- Collaborate with BU Product Managers, Regional Marketing, and SU teams to create highly differentiated value propositions, impactful naming and messaging, campaigns, and content that boost demand generation.
- Manage and update product marketing collateral for internal and external channels, including overseeing translation processes and maintaining content inventories.
- Analyze data and commercial insights to inform cross-functional teams and develop action plans for product launches and global initiatives.
- Support Strategic Planning by providing insights on competition, market drivers, customer dynamics, and growth opportunities for the product vertical.
- Bachelor's degree in marketing, business, communications, or a relevant discipline, with 3-5 years prior experience as a marketing manager or in strategic marketing within the healthcare, diagnostics, or life science sectors.
- Excellent skills in creating content and marketing messages that resonate with key personas, with relevant experience in brand and content marketing.
- Ability to influence and work effectively with a global team and stakeholders in a highly matrixed organization, showcasing strong collaboration skills.
- Strong project management skills, including the use of project management tools like action plans, and a goal-based, analytics-driven approach to marketing.
- Excellent oral and written communication skills, and the ability to manage multiple projects with a sense of urgency.
- MBA or Master's degree.
We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees. We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.
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