Digital Media Director

7 days ago

New York, New York, United States ad+one Full time
About the Role

As a key member of the ad+one team, the Associate Digital Media Director will play a critical role in leading our client relationships and strategy, while overseeing the execution of high-profile national and global accounts in the financial/B2B verticals.

Key Responsibilities
  • Client Account Management: Oversee the daily management and strategic direction of client accounts, ensuring alignment with business objectives.
  • Media Planning and Strategy: Develop and present media plan recommendations, including tactical and high-impact/custom activations to achieve client objectives.
  • Campaign Performance Analysis: Lead the analysis and reporting of campaign performance, providing key insights and optimization recommendations.
  • Team Leadership and Development: Mentor and guide Associate Media Planners, Sr. Planners/Planners, and Managers through the planning process, including strategy development, RFP evaluation, negotiation, tactical planning, execution, reporting, and billing.
Required Skills and Qualifications
  • Comprehensive Media Strategies: Expertise in comprehensive media strategies, encompassing Digital Media (Search, Social, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
  • Strategic Thinking and Innovation: Demonstrated ability to craft high-level strategies with innovative ideas that drive results, from awareness to lead generation.
  • Performance Analysis and Reporting: Proficient in analyzing digital activities and reporting on key performance indicators (KPIs) and metrics across various tactics, including:
    • Developing measurement frameworks aligned with strategic roadmaps.
    • Supporting the creation of performance reporting templates tied to measurement frameworks.
    • Overseeing campaign performance reports and sharing results across teams to drive continuous program improvement.
  • Team Development and Leadership: Design and implement frameworks for team development to ensure progress and growth.
  • Client Briefing and Communication: Lead client briefing meetings with key stakeholders (e.g., CMO, Head of Marketing, Head of Product Distribution).
  • Thought Leadership and Content Creation: Provide expert guidance to team members in creating insightful and strategically grounded POVs to inform planning decisions.
  • New Business Development: Engage in new business development efforts.
  • Collaboration and Communication: Actively participate in Team Leadership Group meetings and work sessions.
  • Negotiation and Relationship Building: Demonstrated negotiation skills that enhance value for investment.
  • Technical Skills: Proficiency with tools such as Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra.
  • Relationship Building and Management: Proven ability to build and maintain strategic, productive relationships with media publishers.
  • Communication and Presentation: Strong written, verbal, and presentation skills, including expertise in PowerPoint and Excel.
  • Collaboration and Adaptability: Collaborative team player with a consultative approach, willing to challenge conventional methods.
  • Time Management and Prioritization: Capable of multitasking and excelling in a fast-paced environment, effectively managing timelines and prioritizing deliverables.

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