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Digital Activation Director

2 months ago

New York, New York, United States Omnicom Media Group Full time

About the Role

The Digital Activation Director will oversee the social function on their book of clients for Omnicom Media Group, a leading media services division. This includes developing overall paid social media strategy, helping to grow the client's business through additional platforms, and ensuring team execution meets and exceeds client expectations.

Key Responsibilities

  • Team Leadership
    • Determine how to use social resources most efficiently and succession plan for resources.
    • Effectively manage and lead all social team members on client team(s).
    • Identify training and development needs of client team and broader functional team.
    • Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams.
    • Develop processes, methodologies, best practices, and frameworks for client team and broader functional team; work with team members to ensure they are being used.
    • Consulting with the agency as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals.
    • Lead hiring process for social team members on their client team.
    • Ensure integration with other functional teams.
  • Grow Retail Business
    • Strategize methods to enhance and broaden social media offerings for retail clients.
    • Help identify and test new social channels and products, highlighting results and sharing across organization and externally.
    • Align social strategy closely with the overarching business objectives of retail clients.
  • Broader Agency Responsibilities
    • Practice Development:
      • Owns Social portion of new hire training and onboarding for account, including:
      • Coordination with HR
      • Ensure all materials are up-to-date and all trainings have presenters.
      • Determines new trainings that need to be developed and updated.
      • Develops and provides feedback for onboarding process.
      • Develops and ensures certification exams for appropriate team members.
      • Leads roll-out and adoption plan for new processes, strategies, etc.
    • Innovation
      • Identifies and develops new performance-driven social processes, strategies, frameworks, etc. for retail clients.
      • Meets with client teams to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage.
      • Meets with channels and agency partners to identify opportunities for integration, processes to leverage, etc.
      • Alpha/Beta tests
      • Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally.
    • Product & Service Development:
      • New Channels/Products
        • Identifies and evaluates new channels and products.
        • Recommends clients to test new channels and products.
        • Project manages development and testing of products and services.
    • Partner Relations:
      • Social Networks
        • Main point of contact for social partners
        • Point of escalation for partner-related issues
        • Identify and evaluate new partners in the space.
        • Develop proposals for new partners recommended for the client.
        • Manage logins, level of access, ensure compliance.

Requirements

  • Bachelor's degree in marketing, advertising, or communications
  • 5+ years building and/or managing paid social campaigns with vertical expertise working on a commerce/retail client.
  • Experience managing paid social campaigns for Meta, TikTok, Snap, and Pinterest. Must have in-platform experience and expertise working on performance campaigns.
  • Possess advanced knowledge of direct marketing principles and strategies.
  • Have polished presentation, communication, and listening skills.
  • Have advanced organizational skills being able to manage multiple projects at once.
  • Be a proactive self-starter.
  • Have online media sales and/or interactive ad agency experience.
  • Understands feed management and best practices.
  • Have developed cross-channel performance strategies to drive business sales.
  • Experience working in Prisma for budget entry/management and social media ocean integrations.
  • Ability to multi-task, prioritize, and balance time across 5-10+ brands, multiple partner relationships, and internal initiatives daily.
  • Meta Blueprint Certified is strongly recommended in addition to other platform certifications including TikTok Academy, Pinterest Academy, Snap Focus, etc.