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Digital Media Director, Applied Analytics

2 months ago

New York, New York, United States Publicis Groupe Full time
Job Description

At Publicis Groupe, we're seeking a highly skilled Associate Media Director, Applied Analytics to join our team. As a key member of our Applied Analytics team, you will be responsible for leveraging data and analytics techniques to drive business growth and inform media planning and buying.

Key Responsibilities:
  • Develop and execute data-driven strategies to measure digital campaign performance and inform media planning and buying.
  • Lead discussions around KPI development and technology integrations to improve data efficiency and quality.
  • Collaborate with internal and client teams to develop comprehensive data visualizations that inform decision-making.
  • Develop data strategies and playbooks related to next-generation targeting.
  • Support media and audience analytics activities, including developing precision audience recommendations and mining target audience data for actionable insights.
Requirements:
  • Bachelor's degree in marketing, advertising, communications, business, sociology, or consumer insights.
  • 5+ years of experience in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight.
  • 2+ years of people management experience.
  • Strong grounding in traditional and digital media advertising effectiveness.
  • Familiarity with syndicated and customer data environments.
  • Advanced knowledge of the measurement vendor marketplace.
What We Offer:
  • Competitive compensation package.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.
  • A comprehensive benefits package, including medical coverage, dental, vision, disability, and 401k.