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Associate Director of Digital Media Operations

2 months ago

New York, New York, United States ESPN Full time
Job Summary

As an Associate Director of Ad Operations at ESPN, you will be responsible for overseeing the execution of advertising campaigns across various digital media channels. Your duties will include managing a team responsible for ad trafficking and optimization, collaborating with sales and marketing teams to ensure campaign objectives are met, analyzing campaign performance metrics, identifying areas for improvement, and staying updated on industry trends and best practices.

Key Responsibilities
  • Team Leadership: Lead a team of ad operations professionals to ensure the successful execution and delivery of advertising campaigns across multiple digital media platforms.
  • Campaign Tracking and Trafficking: Oversee end-to-end campaign tracking, tagging, and trafficking to ensure accurate measurement of key media performance indicators across ESPN O&O and paid digital media channels.
  • Collaboration and Communication: Drive resolution efforts by collaborating with internal and external teams, including marketing, Disney ad sales, Disney bundle, product, tech, agency of record, and creative teams.
  • Process Development: Work with internal and external stakeholders to develop and instill processes related to trafficking, workflows, and tools that support the effective project delivery.
  • Project Management: Effectively communicate project status by creating and maintaining comprehensive project plans and providing regular updates on schedules, progress, risks, change impacts, results, etc.
  • Ad Server Expertise: Serve as an in-house expert on Third-Party Ad Servers (DoubleClick DCM), Rich Media, DCO, Viewability/Fraud, Mobile App Tracking, TMS, etc.
  • Industry Trends and Emerging Technologies: Monitor industry trends and emerging technologies to stay ahead of the curve and implement innovative ad operations solutions.
  • Vendor Management: Manage relationships with ad tech vendors and partners to leverage new tools and technologies for improved campaign performance.
  • Additional Tracking Components: Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed.
  • Team Guidance: Provide leadership and guidance to the ad operations team, fostering a collaborative, culture of learning, and results-driven work environment.
Qualifications
  • Experience: Minimum 7 years of experience in Digital Operations, Media, or a related field.
  • Team Management: Minimum 4 years of experience managing a team and fostering a collaborative culture.
  • Direct Response Campaigns: Must have experience with direct response campaigns.
  • Task Organization: Ability to organize tasks effectively and develop workflows.
  • Technical Skills: Technologically savvy and able to sift through digital tools smoothly.
Preferred Qualifications
  • Dynamic Environment: Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property.
  • Communication and Collaboration: Excellent communication skills and proven collaborator, and is comfortable navigating a matrixed organization and stewarding stakeholder relationships.
Required Education
  • Bachelor's Degree: Bachelor's degree or equivalent in business, computer science, marketing, or a related field.