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Strategic Director of Media Planning

2 months ago

New York, New York, United States Publicis Health Media Full time
{"Job Title": "Associate Director, Strategy", "Job Description": "

Job Overview

The Associate Director, Strategy will lead the development of media strategies that drive business growth and customer engagement. This role will be responsible for managing a team of media planners and strategists, and collaborating with cross-functional teams to deliver integrated marketing campaigns.

Your Key Responsibilities:

  • Develop and execute media strategies that meet business objectives
  • Manage a team of media planners and strategists to deliver high-quality work
  • Collaborate with cross-functional teams to develop integrated marketing campaigns
  • Provide input to client to help shape their marketing priorities
  • Develop a daily relationship with appropriate clients on assigned brands
  • Oversee overall media strategy, approach, and plan on each account
  • Manage the media channel mix and initial budget allocation & rationale
  • Represent the interests of other capability teams in client and agency partner meetings
  • Push for continuous improvement of self, team, and client deliverables

Qualifications:

  • 6+ years media planning experience
  • 1+ years HCP media planning and media strategy experience
  • 2+ years management experience
  • 1+ year of cross-channel media planning experience
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions)
  • 1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)
", "Language": "en-US"}