Digital Media Manager

1 week ago


New York, New York, United States Therma-Tru Full time

Exciting Opportunity for a Digital Media Manager with Therma-Tru

Summary: Therma-Tru is seeking a highly skilled Digital Media Manager to lead our digital media strategies for both direct-to-consumer and retail channels. This role provides a great opportunity to develop and execute comprehensive digital media plans, manage and optimize paid media campaigns, and analyze campaign performance metrics.

Key Responsibilities:

  • Develop and execute digital media strategies to drive business growth and revenue.
  • Manage and optimize paid media campaigns across platforms like Google Ads, Facebook Ads, and more.
  • Analyze campaign performance metrics and provide recommendations for improvement.
  • Collaborate with cross-functional teams to align paid media with marketing objectives.
  • Stay updated on industry trends and best practices in digital advertising.
  • Conduct market research to identify growth opportunities in digital media.
  • Manage relationships with agencies, vendors, and media partners.
  • Prepare reports and presentations for key stakeholders.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • 7+ years of experience in digital media planning and optimization.
  • Strong understanding of digital advertising platforms like Google Ads and Facebook Business Manager.
  • Proficiency in data analysis tools such as Google Analytics.
  • Excellent communication skills and ability to manage a team.
  • Detail-oriented and able to work independently in a fast-paced environment.
  • Experience with A/B testing and audience segmentation.
  • Familiarity with retail industry trends and digital marketing best practices.

About Therma-Tru:

Therma-Tru is a leading manufacturer of fiberglass and steel doors and entry systems. We are committed to providing high-quality products and exceptional customer service. Our company values innovation, teamwork, and customer satisfaction.

Equal Employment Opportunity:

Therma-Tru is an equal opportunity employer, promoting diversity and inclusivity in the workplace.

Reasonable Accommodations:

We are committed to providing accommodations for individuals with disabilities. Contact us to discuss your needs during the application process.



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