Digital Media Manager
1 week ago
Exciting Opportunity for a Digital Media Manager with Therma-Tru
Summary: Therma-Tru is seeking a highly skilled Digital Media Manager to lead our digital media strategies for both direct-to-consumer and retail channels. This role provides a great opportunity to develop and execute comprehensive digital media plans, manage and optimize paid media campaigns, and analyze campaign performance metrics.
Key Responsibilities:
- Develop and execute digital media strategies to drive business growth and revenue.
- Manage and optimize paid media campaigns across platforms like Google Ads, Facebook Ads, and more.
- Analyze campaign performance metrics and provide recommendations for improvement.
- Collaborate with cross-functional teams to align paid media with marketing objectives.
- Stay updated on industry trends and best practices in digital advertising.
- Conduct market research to identify growth opportunities in digital media.
- Manage relationships with agencies, vendors, and media partners.
- Prepare reports and presentations for key stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- 7+ years of experience in digital media planning and optimization.
- Strong understanding of digital advertising platforms like Google Ads and Facebook Business Manager.
- Proficiency in data analysis tools such as Google Analytics.
- Excellent communication skills and ability to manage a team.
- Detail-oriented and able to work independently in a fast-paced environment.
- Experience with A/B testing and audience segmentation.
- Familiarity with retail industry trends and digital marketing best practices.
About Therma-Tru:
Therma-Tru is a leading manufacturer of fiberglass and steel doors and entry systems. We are committed to providing high-quality products and exceptional customer service. Our company values innovation, teamwork, and customer satisfaction.
Equal Employment Opportunity:
Therma-Tru is an equal opportunity employer, promoting diversity and inclusivity in the workplace.
Reasonable Accommodations:
We are committed to providing accommodations for individuals with disabilities. Contact us to discuss your needs during the application process.
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