Marketing Communications

2 weeks ago

Lincolnshire, Illinois, United States Sysmex Full time
Job Summary

We are seeking a highly skilled Marketing Communications & Operations Sr. Specialist to join our team at Sysmex. This role will be responsible for developing communications and leading projects in a fast-paced Marketing Communications department.

Key Responsibilities
  • Collaborate with the Marketing Communications team and Product Managers to write compelling content for social media, advertising campaigns, sales materials, digital campaigns, email campaigns, video scripts, articles for trade publications, and corporate presentations.
  • Develop and coordinate marketing communications plans for products, including market introduction and product end-of-support communications.
  • Lead regular marketing cross-functional project meetings and manage the MarCom project database to ensure appropriate resource allocation, timely communications, execution of deliverables, and completion of projects.
  • Manage marketing collateral through creation, review, and distribution channels, ensuring customer-facing content is acceptable by legal and regulatory standards.
  • Coordinate publishing of materials to the website, Customer Resource Center, social media, trade publications, and email channels.
  • Serve as process business owner of the Sysmex Product Labeling and Communications Review workflow process in Veeva Vault used by All Americas.
  • Manage day-to-day operations, including communicating process and periodic changes to approvers, responding to and addressing issues that arise, and conducting user training for All Americas as needed.
  • Operationalize brand guidelines to ensure compliance to corporate standards, including support of the content review process for a range of materials to ensure corporate voice and message consistency and adherence to brand guidelines.
  • Monitor literature and collateral inventory and communicate status of usage and inventory to management on a routine basis.
  • Help develop strategies to maximize usage and awareness of available promotional literature.
Requirements
  • Bachelor's degree or 8-10 years of experience required in writing and marketing communications, marketing content development, and internal communications in healthcare or a related industry.
  • Experience with biological/medical principles and medical technology terminology a plus.
  • Ability to speak/write/read Spanish and/or Portuguese a plus.
  • Proficiency in Microsoft products, including Word, PowerPoint, and Excel, as well as publishing applications and social media.
  • Experience with Smartsheet a plus.
  • Exceptional writing, editing, and verbal communications skills are essential.
  • Ability to distill complex medical technology and industry information into concise, effective messages is required.
  • Strong understanding of social media platforms, analytics, and implementation.
  • Excellent communications skills and the ability to work easily with diverse groups of people.
  • Clear understanding of product positioning, target marketing, market segmentation to the healthcare industry a plus.
  • Ability to manage multiple projects with attention to detail.
What We Offer

We maintain a drug-free workplace and perform pre-employment substance abuse testing. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, age, sex, sexual orientation, gender identity or expression, color, religion, national origin, genetics, disability status, protected veteran status, or any other characteristic protected by law.

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