B2B CRM Manager

12 hours ago


Houston, Texas, United States Sunny Sky Products Full time
Job Overview

Sunny Sky Products, a leading B2B beverage solutions provider, is seeking an experienced CRM B2B Platform Manager to lead our Salesforce-based CRM system.

This key role will drive the development and execution of our B2B CRM strategy, working closely with Sales, Marketing, and eCommerce teams to create synergies across lead generation, lead conversion, and customer engagement.

About You
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience managing a CRM platform, preferably Salesforce, in a B2B environment.
  • Strong understanding of audience segmentation, communication automation, and lead management.
  • Extensive knowledge of email marketing best practices, including email design, compliance, A/B testing, landing page optimization, and custom communication for different channels.
Key Responsibilities
  • Crm Strategy & Execution:
    • Develop and implement the CRM strategy for our B2B platform to drive customer engagement and sales.
    • Build and manage custom audience segments, ensuring targeted and effective communication.
    • Set-up, optimize, and manage communication automation processes across Salesforce CRM, email marketing and website tracking and automation.
  • Email Marketing:
    • Create and execute effective email marketing campaigns and landing pages aimed at generating leads and driving sales.
    • Collaborate closely with the Sales Support Team to enhance lead generation and conversions by channel.
    • Provide insights and data-driven strategies to support sales performance and customer retention.
  • PIM Management:
    • Manage the Marketing side of our Product Information Management (PIM) software, ensuring up-to-date and accurate product information for internal teams and customers.
  • eCommerce Support:
    • Assist in aligning CRM efforts with B2B and D2C eCommerce strategies, ensuring a cohesive customer experience.
    • Identify opportunities to create synergies between our CRM platform and eCommerce operations.
  • Analytics & Reporting:
    • Provide regular reporting on CRM performance, campaign effectiveness, and customer insights.
    • Manage website and landing page analytics with CRM integration to track key metrics.
    • Report on sales revenue generated from CRM and email marketing efforts.

The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work effectively in a collaborative environment.

Salary Range:

$120,000 - $150,000 per year

Please note that this salary range is an estimate based on industry standards and may vary depending on factors such as location and experience.


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