Senior Marketing Director
4 days ago
Job Summary:
The Associate Director, Regional Marketing, is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved disease state education, promotional and patient programs.
Key Responsibilities:
- Brand Strategy:
- Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
- Supporting the execution of approved Advisory Boards
- Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
- Facilitate, participate in, and attend advisory boards, where appropriate
- KOL Engagement (disease state or product, when appropriate) in assigned targeted accounts
- Champion the brand, disease state and commercial strategy through meaningful engagement
- Support disease state or product, when appropriate, conversations focused on key topics
- Execute physician engagement activities in the field and at key congresses
- Speaker Program Management & Engagement:
- Develop physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
- Provide refresher and follow up training to speakers on approved speaker materials
- Ensure appropriate and compliant execution of speaker programs
- Monitor speaker performance at live and virtual programs
- Provide field-based training to speakers on speaker programs when needed
- Engage with assigned KOLs and solicit feedback, as necessary
- Compliant Collaboration with other Field-based and Home Offices-Based Teams:
- Provide input and support in developing account plans for Sales
- Provide field-based training support for Sales when needed
- Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
- Work with the highest degree of professionalism and in accordance with the company's Code of Ethics and Business Conduct
Qualifications & Experience:
- Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairs
- Minimum 5 years of experience in Dermatology
- Marketing, Sales Management, and/or extensive launch experience strongly preferred
- Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred
- Proven ability to manage large geographical territory
- Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
- Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals
- Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
- Clinical knowledge and aptitude in complex/competitive disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
- Effective verbal and written communication skills and organizational abilities
- Self-driven with strong organizational and planning skills. Able to determine effective approaches and take the appropriate action based on the available information consistent with the over-arching strategy
- Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
- Highly collaborative with the ability to manage multiple projects simultaneously
- Willingness to try different and novel ways to deal with work challenges and opportunities
Why You Should Apply:
Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion, and integrity bring out the highest potential of each of our colleagues.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
The starting compensation for this job is a range from $175,000-$230,000, plus incentive cash and stock opportunities (based on eligibility).
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