Global Marketing Manager for Automotive Software Solutions

1 week ago


Troy, Michigan, United States Aptiv Full time
Shape the Future of Mobility

This role is part of our Active Safety & User Experience segment, where we're pushing the boundaries of innovation in the automotive industry.

Key Responsibilities:
  • Develop and execute a comprehensive Go-to-Market (GTM) strategy for our Automotive segments, aligning closely with Sales to define Ideal Customer Profiles (ICPs) and create tailored messaging per segment and region.
  • Position our market-leading DevOps, embedded, and enterprise solutions to drive adoption and revenue growth across key automotive verticals.
  • Collaborate with ecosystem partners to amplify marketing efforts, ensuring a scalable approach to demand generation.
  • Utilize data-driven insights to build performance dashboards that track key marketing KPIs across global regions.
About Advanced Safety & User Experience

Advanced Safety & User Experience encompasses our deep expertise in centralized computing platforms, advanced safety systems, and automated driving, while acknowledging the growth in areas that enrich the in-vehicle experience.

We believe that diversity and inclusion are sources of innovation and creativity, both of which are essential to Aptiv's success. Our diverse team comes together to drive innovation, pursue solutions, and meet challenges using their unique abilities, perspectives, and talents.

At Aptiv, we don't just see the world differently; we work to change reality. We develop technology that rewrites the rules of what's possible in the pursuit of making transportation safer, greener, and more connected.



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