Global Marketing Manager for Automotive Software Solutions

4 weeks ago


Troy, Michigan, United States Aptiv Full time
Job Title: Global Marketing Manager for Automotive Software Solutions

About the Role:
We are seeking a seasoned marketing professional to lead our go-to-market strategy for automotive software solutions.

Key Responsibilities:
- Develop and execute a comprehensive marketing strategy to drive revenue growth and market penetration in the automotive industry.
- Collaborate with sales teams to identify high-growth opportunities and align marketing strategies with revenue goals.
- Build brand recognition in both existing and emerging automotive segments.
- Develop comprehensive demand generation campaigns, awareness programs, and lead nurture strategies to drive market penetration.
- Collaborate with ecosystem partners to amplify marketing efforts, ensuring a scalable approach to demand generation.
- Utilize data-driven insights to build performance dashboards that track key marketing KPIs across global regions.

About Aptiv:
Aptiv is a global technology company that develops and manufactures automotive software and hardware solutions.

What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.

Requirements:
- 10+ years of marketing experience in the automotive, software development tools, or adjacent technology sectors.
- Proven success in designing and leading go-to-market strategies that have resulted in measurable pipeline growth and market share expansion.
- Strong leadership and project management capabilities with a collaborative mindset.
- Experience in working with sales and product teams to align marketing efforts with revenue goals.
- Ability to analyze market trends and customer needs to identify new opportunities for growth and product innovation.

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