Distribution Marketing Manager

4 weeks ago

Troy, Michigan, United States Aptiv Full time

Your Role

This role is part of the marketing team for Aptiv's Connection Systems (CS) business, a global entity generating $4 Billion in revenue with 20,000 employees across 5 continents.

You will collaborate with distribution sales, product line management teams, and marketing teams at our distributors to effectively promote Aptiv CS solutions.

  • Develop and execute integrated marketing plans to promote priority products, including new product introductions.
  • Communicate the product promotion roadmap to internal and external stakeholders.
  • Ensure availability of marketing materials for product promotions, such as datasheets, brochures, product briefs, physical product displays, etc.
  • Develop messaging that clearly communicates the value of our products.
  • Work externally with distributors to define and execute marketing programs that feature Aptiv products on their digital platforms.
  • Plan and support technical trainings for distribution partners aligned with product promotion strategy and customer needs.
  • Confirm Aptiv is properly branded and solutions are accurately represented on distributor marketing outlets, including websites, documentation, events, advertisements, etc.
  • Partner with our e-catalog / product information management team to ensure distributors have the required data.
  • Partner with product management and strategy teams to perform distribution-related marketing research and analysis.

Requirements:

  • 5+ years' experience in channel marketing, preferably in the automotive industry.
  • Demonstrated track record in developing and executing product and customer marketing strategies.
  • Proven ability to understand complex solutions and communicate them in an accessible way.
  • Strong verbal and written communication skills.
  • Highly proficient in Microsoft PowerPoint and other MS Office tools. Proficiency in InDesign, Photoshop, Illustrator, or other Adobe tools is an advantage.
  • Demonstrated experience in managing complex stakeholders, with the ability to address, influence, and work with multiple constituencies.
  • Experience working in a fast-paced, collaborative environment with high performance expectations and ownership of results.
  • Creative thinker.
  • Bachelor's degree in marketing, business administration, or engineering.

Your Benefits at Aptiv:

  • Private health care effective day 1 of employment.
  • Life and accident insurance.
  • Hybrid and flexible working hours.
  • Paid Time Off (Holidays, Vacation, Designated time off, Parental leave).
  • Relocation assistance may be available.
  • Learning and development opportunities.
  • Discount programs with various manufacturers and retailers.
  • Recognition for innovation and excellence.
  • Opportunities to give back to the community.
  • Tuition Reimbursement.
  • Fertility Coverage.

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