Email Marketing Specialist

6 days ago


South Jordan, Utah, United States Cricut Full time
Job Description

Cricut is a leading provider of innovative cutting machines and crafting solutions.

We're seeking a highly skilled Email Marketing Manager to join our team and play a pivotal role in achieving our Direct-to-Consumer (DTC) sales targets.

Key Responsibilities:
  • Email Marketing Strategy: Develop and execute a comprehensive email marketing strategy that aligns with our DTC business goals.
  • Campaign Development: Create, configure, and launch email campaigns using marketing automation tools, ensuring seamless integration with our broader DTC promotional calendar.
  • Segmentation and Personalization: Manage segmentation strategy, leveraging data and creativity to explore and test new segments, identify opportunities for A/B testing, and optimize messaging to drive improvements to key performance indicators (KPIs).
  • Performance Analysis: Analyze the performance of email marketing channels and journeys, seeking ways to improve performance by delivering insights to key stakeholders.
  • Global Program Execution: Provide strategic guidance for international marketing teams to replicate and execute global programs.
  • Collaboration and Communication: Work closely with Brand and Creative Marketing teams to prepare marketing plans that are consistent in storytelling campaigns, ensure email tactics are sufficiently planned to achieve campaign objectives, and close the loop with campaign insights to inform future executions.
Requirements:
  • Bachelor's Degree in Marketing, Advertising, or a related field.
  • 3+ years of digital marketing experience with a focus on email marketing.
  • Experience leveraging a complex marketing automation/CRM system like Selligent, ExactTarget/Salesforce, Adobe Campaign, Braze, or Responsys.
  • Passion for personalization, data-driven marketing, and building programs that drive incremental results.
  • Deep knowledge in customer segmentation, list management, deliverability, and CAN-SPAM laws.
  • Deep knowledge in email and CRM marketing.
  • Analytical and problem-solving skills, and strong attention to detail.
  • Ability to work effectively within a team in a fast-paced environment with a growth mindset.
  • Ability to organize and prioritize multiple projects and deadlines with minimal oversight.
  • Excellent analytical and quantitative skills.


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