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Data Analyst II, Acquisition Strategy Specialist

2 months ago

South Jordan, Utah, United States Merrick Bank Full time
Job Summary

Merrick Bank is seeking a highly skilled Data Analyst II, Acquisition Strategy Specialist to join our Analytics and Data Science team. As a key member of our team, you will be responsible for developing and managing analytical processes to support loan acquisition strategies.

Key Responsibilities
  • Evaluate and Improve Credit Card Product Terms
    • Evaluate past tests and propose new tests to continually improve our product terms and other solicitation materials.
    • Track market conditions and propose changes to our offerings to keep our product offerings in line with the market.
    • Make significant contributions as an acquisition strategies SME resource to management.
  • Develop and Maintain Business Intelligence Applications
    • Maintain and update credit card originations related data files (ETL).
    • Develop, update, and maintain business intelligence applications such as shiny.
  • Provide Analytic Support for Acquisition Campaigns
    • Utilize various statistical techniques to analyze the credit card customer performance and create strategies to optimize risk/reward relationship.
    • Provide analytic support for all new account acquisition campaigns and channels.
  • Coordinate Marketing Reports
    • Coordinate the development, maintenance, and ongoing management of daily, weekly, and monthly marketing reports.
  • Investigate Market Trends
    • Investigate, evaluate, and interpret consumer, competitor, and economic market trends to inform new product offerings and test strategies.
  • Develop Performance Reports
    • Develop and maintain comprehensive performance reports for all campaigns and strategies implemented to acquire new credit card accounts.
  • Manage Strategy and Implementation Documentation
    • Manage strategy and implementation/audit documentation with other departments and with outside vendors.
  • Support Modeling Group
    • Support modeling group in periodic modeling efforts.
Requirements
  • Education and Experience
    • Bachelor's degree in an analytical discipline such as math, finance, statistics, computer science, economics, engineering, or a hard science is required.
    • Master's degree is preferred.
    • Three (3) years' experience in data manipulation and analysis, utilizing statistics.
    • Three (3) years' experience in credit card acquisition (or similar) is highly preferred.
  • Qualifications
    • Experience optimizing financial product.
    • Experience clearly and persuasively communicating the financial benefits of strategy changes to senior management.
    • Experience with credit card new account acquisition and/or modeling is preferred.
    • Experience using analytical software such as R, Shiny, SAS, SQL, and related data mining applications.
    • Experience using financial modeling tools to game different outcomes of product changes.
    • Ability to possess a track record of growing credit card originations by identifying and implementing large wins.
    • Ability to demonstrate a deep understanding of credit card financial drivers and how to tweak products to optimize credit offerings.
    • Ability to demonstrate a deep understanding of marketing copy and creative rotation to improve responses.
    • Excellent problem-solving, communication, verbal/written presentation skills, attention to detail, and the ability to work independently.
    • Familiarity with statistical/quantitative analysis processes.
    • Familiarity with credit bureau databases and processes preferred.
    • Ability to perform duties with little supervision and will be able to assist other analysts.
What We Offer

Merrick Bank offers a total rewards package comprised of a competitive base rate of pay, variable pay incentive programs based on the role, and a comprehensive benefit suite. Offered rates of pay are determined based on job-related knowledge, relevant experience, skills, certifications, and geographic location. Our benefits offerings include medical, dental, vision, life insurance, 401(k) plan with company match, paid vacation time, sick time, as well as other benefits and programs to meet the needs of our employees.

We are an equal opportunity employer, and we evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, or any other legally protected characteristic. We will conduct a thorough background check for all hires in compliance with applicable law which includes (but may not be limited to) a review of factors including drug testing and employment/personal references.