Senior Director, Digital

1 week ago

San Francisco, California, United States Pacira BioSciences, Inc. Full time
About Pacira BioSciences, Inc.

Pacira BioSciences, Inc. is a leading provider of innovative non-opioid pain management and regenerative health solutions dedicated to improving outcomes for healthcare practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.

Why Work with Us?

Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management.

Job Summary:

The Senior Director, Digital & Multichannel Marketing will be responsible for setting the vision and leading the organization's digital infrastructure, non-personal marketing strategy, and advanced analytics capabilities. The position serves as the commercial point of contact for multichannel marketing initiatives across Pacira and works in close collaboration with commercial and medical affairs leadership to provide expertise in leading a data-driven digital approach.

Key Responsibilities:
  • Oversee the development of the Commercial (and Medical Affairs) digital vision, strategy, roadmap, and capabilities, including global omnichannel capabilities.
  • Responsible for the development and socialization of the digital vision and strategy for the commercial and medical affairs organizations.
  • Provide a vision, frameworks, and standards that allow local marketers to drive consistently positive customer experiences across customer types, brands, and channels.
  • Lead a team embedded in the brands who help set and execute the overall digital strategy.
  • Co-create and drive customer experience strategy across the organization ensuring buy-in and alignment with broader corporate and brand strategies.
  • Build holistic relationships internally to drive a customer-centric culture as well as externally with partnering organizations (Advertising agencies, other 3rd party vendors) to ensure alignment with customer needs.
  • Oversee adherence to and execution of the customer experience strategy; strive to ensure that every customer receives a positive experience across multiple touch points (Personal, online, mobile, call centers, etc.).
  • Assess the current state of advanced analytics and digital capabilities define the future state and develop a roadmap to reach the desired state, in close collaboration with the relevant Global teams.
  • Continuously innovate customer engagement techniques to bring new ways of thinking to the brand and field teams.
  • Oversee robust marketing mix analytics to inform business investments and targeting to enhance field execution, including predictive models and next best action.
  • Socialize dashboards for all levels of the organization to demonstrate the effectiveness and ROI of digital initiatives, including agency performance.
  • Lead a team responsible for the global digital roadmap and development of digital capabilities, including development of the digital omnichannel marketing program.
  • Partner with Commercial Operations to oversee identification and implementation of innovation technology-solution needs and oversee marketing technology stack from a business-needs perspective.
  • Aid and assist to the execution of digital campaigns through established capabilities.
  • Lead, motivate, and inspire a team of professionals, fostering and actively supporting individual development, and recruiting new talents.
Requirements:
  • Bachelor's degree required; master's degree preferred.
  • 14+ years related experience in the Pharma industry, with proven multichannel marketing experiences.
  • 10+ years of people or project management experience.
  • Experience in managing cross-functional teams and implementing programs and process improvements.
  • Deep knowledge and understanding of multichannel marketing principles.
  • Ability to think strategically and integrate multichannel engagement into business objectives and brand plans.
  • Experience leveraging data and insights to inform strategies and optimize plans.
  • Strong collaboration and influencing skills across all levels of an organization.
  • Excellent verbal and written communication skills.
  • Ability to travel up to 20% of time.
  • Biotech/pharmaceutical project/process management experience is a plus.
Preferred Qualifications:
  • Agile individual, capable of learning quickly and broadly.
  • Experience in building out new capabilities and businesses.
  • Strong interpersonal skills, able to communicate at all levels, engaging and enrolling people.
  • Positive and solution-oriented to create new paths.
  • Strong analytical skills, detail-oriented and business acumen with focus on best practices and innovation and ensures digital initiatives generate material business and customer impact.
  • Entrepreneurial mindset and team player.
  • Proven content management, social media, paid media, and SEO track record.
  • Excellent Microsoft Office skills including Word, Excel, and PowerPoint.
  • Excellent oral and written English communication skills.
  • Ability to travel up to 30%.

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