Digital Marketing Specialist

3 weeks ago


San Diego, California, United States EverService Full time
Job Title: Digital Marketing Specialist

About the Role:

We are seeking a highly skilled Digital Marketing Specialist to join our team at EverService. As a Digital Marketing Specialist, you will be responsible for conducting site audits, data analysis, optimization, and advanced content planning. You will work closely with our SEO team to strategize and implement innovative approaches aimed at enhancing online visibility and driving organic traffic.

Key Responsibilities:

* Collaborate with the SEO team to develop comprehensive content marketing strategies, leveraging insights and trends to captivate target audiences and foster brand growth
* Employ a meticulous approach to link development, adhering to 100% white-hat techniques
* Execute targeted outreach initiatives to secure valuable link placements
* Conduct thorough analysis of link profiles to identify opportunities for optimization and refinement
* Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making
* Assess website performance through comprehensive site audits, identifying areas for improvement and implementing tailored solutions
* Leverage Google Analytics data to extract actionable insights, track key performance metrics, and derive actionable recommendations to drive continuous improvement and ROI
* Monitor and analyze rankings in Google SERPs, leveraging insights to refine SEO strategies, optimize content, and maximize organic visibility and traffic
* Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites
* Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics

Requirements:

* 2+ years of hands-on experience in SEO, preferably within a small to mid-sized legal marketing agency
* Strong foundation in optimizing digital properties for enhanced visibility and engagement across search engines
* Exceptional organizational abilities coupled with adept multitasking skills
* Proficient in Microsoft Office, specifically Excel
* Proficient in leveraging Google Analytics to extract actionable insights and interpret data trends
* Advanced skills in high-quality link building, adeptly cultivating authoritative backlinks through strategic outreach and relationship-building efforts
* Demonstrated mastery in backlink analysis
* Experience with local and video optimization preferred
* PR experience preferred
* Must live within a reasonable commuting distance to San Diego, CA
* Required to work onsite at our San Diego office twice a week

Benefits:

We offer a variety of benefits to support employees and their families, including remote work options, medical, dental, and vision insurance, company 401(k) matching, a monthly phone and data stipend, paid vacation and sick time off, and more.

About EverService:

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design and development, scheduling and booking services, 24/7 answering services, inbound and outbound sales, live virtual receptionists, client and patient intake, and IT services. We focus on end-to-end solutions specialized for the legal, medical, home services, retail, and technology industries, integrated with clients' CRM, EHR, and operational systems. EverService goes to market with vertically integrated, industry-leading brands, including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, Nexa Healthcare, RYNO Strategic Solutions, iLawyer Marketing, and Strike Healthcare.

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