Digital Marketing Specialist
1 month ago
EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services.
Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team at EverService. As a Digital Marketing Specialist, you will be responsible for conducting site audits, data analysis, optimization, and advanced content planning to enhance online visibility and drive organic traffic.
Key Responsibilities- Collaborate with the SEO team to strategize and implement innovative approaches aimed at enhancing online visibility and driving organic traffic
- Conceptualize and develop comprehensive content marketing strategies, leveraging insights and trends to captivate target audiences and foster brand growth
- Employ a meticulous approach to link development, adhering to 100% white-hat techniques
- Execute targeted outreach initiatives to secure valuable link placements
- Conduct thorough analysis of link profiles to identify opportunities for optimization and refinement, ensuring alignment with overarching SEO objectives and best practices
- Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making
- Assess website performance through comprehensive site audits, identifying areas for improvement and implementing tailored solutions
- Leverage Google Analytics data to extract actionable insights, track key performance metrics, and derive actionable recommendations to drive continuous improvement and ROI
- Monitor and analyze rankings in Google SERPs, leveraging insights to refine SEO strategies, optimize content, and maximize organic visibility and traffic
- Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites
- Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics
- Deploy tactics to incrementally increase traffic numbers to client websites
- Actively contribute to weekly brainstorm sessions, fostering a collaborative environment to exchange ideas and share insights
- 2+ years of hands-on experience in SEO, preferably within a small to mid-sized legal marketing agency
- Strong foundation in optimizing digital properties for enhanced visibility and engagement across search engines
- Exceptional organizational abilities coupled with adept multitasking skills
- Proficient in Microsoft Office, specifically Excel
- Proficient in leveraging Google Analytics to extract actionable insights and interpret data trends
- Advanced skills in high-quality link building, adeptly cultivating authoritative backlinks through strategic outreach and relationship-building efforts
- Demonstrated mastery in backlink analysis
- Experience with local and video optimization preferred
- PR experience preferred
- Must live within a reasonable commuting distance to San Diego, CA
- Required to work onsite at our San Diego office twice a week
- Remote-First Environment
- Medical, Dental, & Vision Insurance
- Company 401(k) Matching
- Monthly Phone & Data Stipend
- Paid Vacation & Sick Time Off
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