Digital Marketing Specialist

1 month ago


San Diego, California, United States EverService Full time
About EverService

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services.

Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at EverService. As a Digital Marketing Specialist, you will be responsible for conducting site audits, data analysis, optimization, and advanced content planning to enhance online visibility and drive organic traffic.

Key Responsibilities
  • Collaborate with the SEO team to strategize and implement innovative approaches aimed at enhancing online visibility and driving organic traffic
  • Conceptualize and develop comprehensive content marketing strategies, leveraging insights and trends to captivate target audiences and foster brand growth
  • Employ a meticulous approach to link development, adhering to 100% white-hat techniques
  • Execute targeted outreach initiatives to secure valuable link placements
  • Conduct thorough analysis of link profiles to identify opportunities for optimization and refinement, ensuring alignment with overarching SEO objectives and best practices
  • Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making
  • Assess website performance through comprehensive site audits, identifying areas for improvement and implementing tailored solutions
  • Leverage Google Analytics data to extract actionable insights, track key performance metrics, and derive actionable recommendations to drive continuous improvement and ROI
  • Monitor and analyze rankings in Google SERPs, leveraging insights to refine SEO strategies, optimize content, and maximize organic visibility and traffic
  • Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites
  • Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics
  • Deploy tactics to incrementally increase traffic numbers to client websites
  • Actively contribute to weekly brainstorm sessions, fostering a collaborative environment to exchange ideas and share insights
Requirements
  • 2+ years of hands-on experience in SEO, preferably within a small to mid-sized legal marketing agency
  • Strong foundation in optimizing digital properties for enhanced visibility and engagement across search engines
  • Exceptional organizational abilities coupled with adept multitasking skills
  • Proficient in Microsoft Office, specifically Excel
  • Proficient in leveraging Google Analytics to extract actionable insights and interpret data trends
  • Advanced skills in high-quality link building, adeptly cultivating authoritative backlinks through strategic outreach and relationship-building efforts
  • Demonstrated mastery in backlink analysis
  • Experience with local and video optimization preferred
  • PR experience preferred
  • Must live within a reasonable commuting distance to San Diego, CA
  • Required to work onsite at our San Diego office twice a week
Benefits
  • Remote-First Environment
  • Medical, Dental, & Vision Insurance
  • Company 401(k) Matching
  • Monthly Phone & Data Stipend
  • Paid Vacation & Sick Time Off


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