Digital Marketing Strategist

4 weeks ago


San Diego, California, United States ServiceNow Full time
Senior Digital Marketing Strategist

We are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our nurture team at ServiceNow. This role is critical in driving our email marketing efforts across various strategic events, webinars, and field marketing events.

The ideal candidate will have a strong background in email marketing, customer lifecycle, exceptional program management skills, and the ability to collaborate effectively with stakeholders.

Key Responsibilities:

  • Collaborate with stakeholders to develop and manage effective segmentation, cadence, test methodologies, and tactics for demand generation email campaigns.
  • Oversee and enforce email strategy, segmentation, prioritization, and governance to ensure alignment with business goals.
  • Ensure adherence to email best practices to drive customer action and engagement and compliance with industry standards as well as privacy policies.
  • Apply and advance knowledge in the professional/technical discipline of email marketing and B2B lead flow.
  • Coordinate and manage internal business reviews and approvals for email campaign rollouts.
  • Understand CMS (Content Management System) and marketing automation systems, integrations, and lead flow to ensure seamless campaign execution and lead management.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 7-10 years of experience in digital marketing, with a strong emphasis on segmentation, campaign management, and email strategy.
  • Proven ability to develop and execute successful email marketing campaigns.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Experience with Marketo, AEP and AJO is a plus.
  • Excellent written and verbal communication skills.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Ability to work independently.

What We Offer:

  • Competitive base pay and variable/incentive compensation.
  • Health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
  • Opportunities for growth and professional development.


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