Senior Marketing Manager, ETF Products

7 hours ago

New York, New York, United States The Goldman Sachs Group Full time
About the Role

This Vice President position plays a critical role in the Asset Management Marketing team, leading ETF Marketing and driving the global growth of Goldman Sachs Asset Management's ETF franchise. The successful candidate will partner with client-facing business leaders to harness top commercial ETF priorities, develop unique ETF product positioning, and create end-to-end campaigns and programs in service of new product launches and the broader commercial objectives of the business.

Key Responsibilities
  • Develop and execute strategic marketing plans to fuel overall business growth objectives.
  • Partner with business leaders to understand specific commercial objectives and develop unique ETF product positioning.
  • Develop and implement marketing plans around new ETF product/fund launches, major announcements, tentpole events, and client conferences.
  • Oversee the development and creation of ETF product-specific marketing collateral.
  • Map out a coordinated product-specific calendar that harmonizes with AM's content calendar.
  • Partner with Media Relations on relevant opportunities that showcase ETF investments.
  • Collaborate with business and functional market researchers and marketing analytics teams to identify and leverage insights.
  • Ensure clear MROI and take active steps to enhance approach and materials as necessary to optimize impact.
  • Maintain strict adherence to regulatory and procedural guidelines for all marketing communications.
  • Drive operational efficiency of the public market investments marketing team.
  • Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales, and investment heads, and key senior stakeholders across the global organization.
Requirements
  • 15+ years in a similar role within a similar leading financial institution with an outstanding track record of measurable impacts and achievements.
  • Prior experience liaising with both product and marketing functions.
  • In-depth knowledge of the asset management industry and ETFs, including clients, products, regulations, and competitors.
  • Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources, and develop a clear, compelling story.
  • Well-developed strategic thinking with commercial awareness and business acumen.
  • Demonstrated integrated marketing skills across strategy and execution.
  • Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing, and presentation skills.
  • Ability to work at varying speeds and under timeframe pressure while maintaining extremely high standards.
  • Bachelor's Degree (BA/BS); MBA and/or CFA preferred.

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