Senior Investment Marketing Manager

5 hours ago

New York, New York, United States Mediabistro Full time
Job Description

Join a dynamic team of professionals at Goldman Sachs Asset & Wealth Management, where you will have the opportunity to contribute to the growth and success of our ETF business. As a key member of our Asset Management Marketing team, you will be responsible for developing and executing strategic marketing plans to drive business growth and awareness of our ETF investment capabilities.

Key Responsibilities:

  • Develop and implement marketing strategies to build awareness and affinity for our ETF investment capabilities.
  • Partner with business leaders to understand commercial objectives and develop unique ETF product positioning.
  • Launch and campaign development: Develop and implement marketing plans around new ETF product/fund launches, major announcements, and client conferences.
  • Collateral development: Oversee the development and creation of ETF product-specific marketing collateral.
  • Product calendar management: Map out a coordinated product-specific calendar that harmonizes with our content calendar.
  • Media relations: Partner with Media Relations on relevant opportunities that showcase ETF investments.
  • Research and analysis: Collaborate with business and functional market researchers and marketing analytics teams to identify and leverage insights.
  • Measurement and reporting: End-to-end reporting and measurement ensuring clear MROI and taking active steps to enhance approach and materials as necessary to optimize impact.
  • Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications.
  • Team effectiveness: Drive operational efficiency of the public market investments marketing team.
  • Partnership and collaboration: Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales, and investment heads.

Qualifications:

  • 15+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements.
  • Prior experience liaising with both product and marketing functions.
  • In-depth knowledge of the asset management industry and ETF in particular: clients, products, regulations, competitors.
  • Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources, and develop a clear, compelling story.
  • Well-developed strategic thinking with commercial awareness and business acumen.
  • Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes.
  • Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing, and presentation skills as well as the ability to engage with partners at all levels.
  • Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards.
  • Bachelor's Degree (BA/BS); MBA and/or CFA preferred.

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