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Director of Industry Engagement

2 months ago

Chicago Illinois, United States Epsilon Full time
About the Role

The Director of Industry Relations will serve as the liaison between Epsilon and industry analysts, associations, and experts to maximize exposure, value, and engagement across the analyst channel. Working alongside Epsilon's VP of Analyst Relations, you will manage analyst outreach to enhance Epsilon's reputation as the industry leader in marketing and advertising technology and services.

Key Responsibilities
  • Develop a corporate strategy for engaging with key industry groups like the ANA, IAB, SEM, 4A's, and more.
  • Craft the right engagement plans for key industry associations to help drive awareness of Epsilon's solutions, specific products, and/or services.
  • Collaborate with subject matter experts to understand business priorities and key initiatives and offer suggestions for association/membership opportunities to support them.
  • Develop the value in these relationships by managing a calendar of engagements, opportunities, and interactions to strengthen relationships with relevant organizations.
  • Support the ongoing marketing needs of organizations as it relates to Epsilon's active participation.
  • Help incorporate association/membership activities into the marketing calendar for events, thought leadership, and demand generation activities.
  • Manage monthly reporting and metrics, including interactions, outcomes, and results against goals.
Requirements
  • 6-8 years of experience in analyst relations, industry relations, or communications.
  • Preference given for experience in the marketing/advertising technology and services industry.
  • Bachelor's Degree from a 4-year college or university or equivalent experience, with an ideal focus in marketing, public relations, or communications.
  • Flexible and able to adapt to changing scenarios, stay calm under pressure.
  • A leader willing to get into the details to build a new role/function.
  • Passion and curiosity for technology, digital marketing, data, and innovation.
  • Excellent verbal and written communication skills.
  • Creative problem-solving and collaboration skills.
  • Tenacious, organized, and self-motivated; ability to respond quickly.