Lead Product Marketing Strategist

2 weeks ago

Chicago, Illinois, United States STERIS Canada Corporation Full time

Position Title: Senior Product Marketing Manager

Company Overview: At STERIS Canada Corporation, we are dedicated to enhancing global health and safety through our innovative healthcare and life science solutions.

Position Overview

With a legacy of over 130 years, V. Mueller has been at the forefront of designing and refining surgical instruments and services in collaboration with surgical teams worldwide. Our extensive product range, exceeding 20,000 items across various surgical specialties, positions V. Mueller and Snowden-Pencer as a trusted partner for customers seeking comprehensive surgical instrument solutions. Our success is driven by our talented workforce. Recently, V. Mueller has become part of the STERIS family, paving the way for new growth opportunities. If you are ready to advance your marketing career in a vibrant and evolving market, this Senior Product Marketing Manager role could be your next step.

Key Responsibilities

Strategic Marketing Development and Implementation:
• Collaborate with the commercial team to enhance product adoption and usage through the creation of effective sales tools and programs.
• Identify and analyze challenges and opportunities within designated product areas through regular engagement with customers and sales teams.
• Develop and deliver impactful content for sales meetings, training sessions, national and regional conferences, and webinars.
• Ensure field representatives are informed about product updates, pricing adjustments, and new sales resources.

Leadership and Team Development:
• Provide effective leadership to drive both short-term and long-term product planning to meet corporate objectives.
• Recruit, manage, and mentor a team of skilled Product Managers and Associate Product Managers.
• Foster collaboration with cross-functional teams to identify data-driven solutions and build consensus on product strategies.
• Leverage industry connections to support customer feedback research and new product development initiatives.

Product and Procedural Planning

Collaboration with Sales and Marketing Leadership:
• Work on the execution of Plans of Action (POAs) and new product launches, including:
- Financial forecasting and business case development
- Market potential analysis and target share identification
- Customer segmentation based on needs
- Value proposition formulation
- Competitive landscape assessment
- Understanding reimbursement trends
- Pricing strategy development
- Lifecycle management of products
- Training for product launches.

Market Research and New Product Development:
• Lead all phases of the Stage Gate process for new product initiatives.
• Provide insights based on customer feedback and market research to guide product development.
• Collaborate with cross-functional teams to ensure alignment with market objectives during product documentation and testing phases.
• Stay updated on industry trends to refine product strategies and identify future development opportunities.

Qualifications
  • Bachelor’s degree in Marketing, Communications, or a related field is required.
  • Over 10 years of relevant experience in business.
  • At least 7 years of experience in Product Management, encompassing both upstream and downstream marketing.
  • Proven track record of executing strategic plans and achieving revenue targets.
  • Experience in medical device marketing is preferred.
  • Willingness to travel domestically and internationally (20-30%).

What We Offer:
At STERIS, we are committed to investing in our employees for the long term. Our success is built on the dedication of our team members, and we recognize their contributions through competitive compensation, comprehensive healthcare benefits, tuition assistance, paid time off, holiday pay, matching 401(k), and performance-based incentives. Join us in shaping the future of healthcare.

Equal Opportunity Employer: STERIS is committed to providing equal employment opportunities and utilizing affirmative action programs to ensure fair recruitment, hiring, training, and promotion practices.

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