Senior Manager, Reimbursement, Access and Channel Marketing Lead
4 weeks ago
Role Summary
The Senior Manager, Reimbursement, Access and Channel Marketing will be responsible for developing and executing programs and collateral that clearly communicates the value proposition of the Hematology portfolio to organized customers.
This role will work cross-functionally across the Brand marketing teams, US Managed Markets, Health Economics and Outcomes Research, and the Field Accounts teams to drive the Hemophilia portfolio through management of branded and unbranded initiatives demonstrating value and ensuring access for the patients we serve.
Key Responsibilities
- Facilitate appropriate promotion of the Hematology portfolio with organized customers
- Manage PRT initiatives (Materials, re-Approvals, and Updates to Resources)
- Manage Advertising & Promotions (A&P) expense targets which may include budget management for the function including: budget phasing, tracking and ongoing oversight
- Effectively collaborate and communicate with cross-functional partners such as managed markets, medical, regulatory, legal, sales, sales training and business insights to launch and pull-through marketing initiatives
- Partner with sales and training to develop and execute customer content for national and regional sales meetings to support KAM team trainings
- Manage the market research received for respective initiatives, analyze data for strategic decision making, and provide insights in support of and advancement of the Hematology portfolio within health systems and integrated delivery networks (IDNs) distribution partners, and health care providers
Requirements
- Bachelor's degree required, advanced degree preferred, but not required
- ~2+ years of experience in the pharmaceutical industry
- ~7+ years of related experience in marketing
- Proven ability to manage multiple projects simultaneously
- Demonstrated strong leadership, interpersonal skills and excellent communication across functions, organizational levels and cultures to help deliver business results
- Strong project management skills with demonstrated ability to plan, prioritize, and execute
- Ability to apply Competitive Intelligence learnings into Marketing Plans, develop and execute tactics to address competitive threats
- Must be fluent in analyzing and deriving business insights from performance data with the ability to communicate findings to inform strategic insights
- Proficiency in Microsoft Excel and PowerPoint required
- Experience in marketing and marketing to strategic customers preferred
About Takeda
Takeda is a global pharmaceutical company that is transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs.
We are committed to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
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