Digital Marketing Strategist

3 weeks ago

Seattle, Washington, United States Amazon Full time
About the Role

We are seeking a highly skilled and analytical Search Marketing Manager to join our team at Amazon. As a key member of our Search Marketing organization, you will be responsible for driving web site traffic, maximizing channel revenue, and improving customer experience.

Key Responsibilities
  • Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
  • Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
  • Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
  • Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
  • Translate analytical findings into actionable insights and concise business actions and recommendations
Requirements
  • 2+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience managing and measuring marketing performance in various channels
Preferred Qualifications
  • Experience managing external partners to develop marketing programs
  • Experience presenting ideas to various levels of an organization to gain support for initiatives
  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting
About Amazon

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

We offer a competitive compensation package, including a base salary range of $98,200/year to $179,600/year, depending on location, as well as equity, sign-on payments, and other forms of compensation. For more information, please visit our website.

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