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Digital Marketing Specialist
2 months ago
{"**Job Title:** Digital Marketing Specialist - Retail
**About the Role:**
At Brooks Running, we're looking for a skilled Digital Marketing Specialist to join our team. As a key member of our retail marketing team, you'll be responsible for developing and executing digital marketing campaigns that drive sales and engagement with our retail partners.
**Responsibilities:**
* Develop go-to-market plans for core product launches and make recommendations to current strategies with select retail accounts.
* Work cross-functionally with internal marketing, retail, and sales teams to build annual paid digital marketing plans across select retailers.
* Manage budget allocation decisions across paid channels and work with the Retail Marketing Manager to ensure paid efforts are funded properly and efficiently.
* Manage the implementation and execution of campaigns across key accounts, including trafficking creative assets, campaign monitoring, and optimization recommendations.
* Manage the creative brief process for product launch campaigns across key retail accounts, ensuring assets are designed to enhance the user experience and drive results.
* Manage reporting needs for select retail campaigns on a bi-weekly basis to keep internal teams abreast of campaign performance and budget optimizations.
* Partner with the Paid Digital Marketing Manager to develop quarterly business reports for key account campaigns.
**Requirements:**
* Bachelor's degree in Communications, Marketing, or a related field.
* 2+ years of related experience in digital marketing, including paid social, programmatic media, and other digital tactics.
* Experience working with retailers or on a consumer brand is a plus.
* Strong analytical and problem-solving skills, with the ability to efficiently analyze data and tell its story to stakeholders.
* Excellent writing and verbal communication skills, with strong interpersonal skills.
* Proficiency in Microsoft Office, specifically Excel, PowerPoint, Word, and Outlook.
**What We Offer:**
* A dynamic and supportive work environment.
* Opportunities for professional growth and development.
* A competitive salary and benefits package.
**How to Apply:**
If you're a motivated and results-driven professional with a passion for digital marketing, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications.
**Brooks Running is an Equal Opportunity Employer.**