Senior Marketing Communications Strategist

2 weeks ago

Seattle, Washington, United States Rivian Automotive Full time
About Rivian

Rivian is a pioneering company that's revolutionizing the automotive industry with its innovative electric adventure vehicles. Our mission is to keep the world adventurous forever, and we're seeking a seasoned leader to join our team as a Senior Marketing Communications Strategist.

Role Summary

We're looking for a highly experienced professional with a passion for integrated marketing communications to lead the planning, implementation, and execution of innovative marketing strategies and communications to achieve our organizational goals. As a key member of our marketing team, you'll be responsible for architecting and delivering integrated marketing campaigns and programs across paid media and non-paid channels to drive engagement with existing customers, attract new ones, and generate demand for the Rivian brand.

Responsibilities
  • Develop and execute comprehensive integrated brand marketing campaigns and programs that align with the company's overall marketing strategy and objectives.
  • Partner with Go-To-Market to build integrated marketing and communications plans in collaboration with key Rivian stakeholders (Product, Sales, PR, etc).
  • Lead the end-to-end campaign process, including campaign briefing, ideation, planning, execution, and performance analysis.
  • Deeply understand market research, competitive landscape, and target customer to inform campaign strategy.
  • Define target audience segments and develop tailored communications plans that resonate with each audience segment.
  • Develop Integrated Marketing briefs that are informed by consumer insights, clear on our target audience, and identify clear campaign goals and objectives.
  • Partner with the Growth Marketing team to ensure the proper media investment model is in place to reach the right target audience in the right channel(s).
  • Work close with internal creative teams and external agency partners to elevate our creative output and ensure our content is on strategy and meets / exceeds Rivian's high creative bar.
  • Manage creative asset development and delivery across multiple channels, in partnership with Growth Marketing channel leads.
  • Provide regular reporting to stakeholders on campaign performance, highlighting key learnings, actionable insights, and recommendations for future integrated marketing campaigns.
Qualifications
  • 8-10 years of experience in Integrated Marketing, Brand Marketing, Advertising, or Campaign Management roles, preferably in automotive or tech industries.
  • Proven success in delivering both small and large-scale integrated marketing campaigns across multiple touchpoints and channels.
  • Proven track record of developing and executing successful marketing campaigns that drive business results and accelerate growth.
  • Strong understanding of marketing principles, media, creative, consumer behavior, and brand strategy.
  • A creative thinker with a passion for storytelling and crafting compelling brand narratives.
  • Analytical mindset with proficiency in data analysis, campaign tracking, and performance measurement.
  • Excellent communications skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and senior leaders.

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