Generative AI Marketing Strategist

2 weeks ago

Seattle, Washington, United States Amazon Web Services, Inc. Full time

Generative AI Marketing Strategist for Hands-on Experiences

Are you enthusiastic about harnessing the capabilities of generative AI to create significant real-world outcomes? Join Amazon Web Services, Inc. in a distinctive role that allows you to influence the presentation of our innovative generative AI offerings through engaging hands-on experiences.

As the Generative AI Marketing Strategist for Hands-on Experiences, you will be instrumental in ensuring that activations and demonstrations are in harmony with AWS's generative AI vision.

Your key responsibilities will include:

  • Crafting and managing messaging for global generative AI activations
  • Collaborating with service leaders to design captivating activations and demonstrations
  • Identifying and prioritizing use cases that resonate with essential industry sectors
  • Partnering with sales and demonstration teams to maintain consistent messaging
  • Engaging with industry teams to align content with targeted customer segments
  • Educating global event teams on generative AI messaging
  • Assessing the effectiveness of activations and providing constructive feedback for enhancement

About the team:

The AWS AI Builder Programs PMM team is dedicated to educating and inspiring innovators with AWS AI products. Our mission is to enhance awareness and advocacy by offering hands-on learning pathways and practical skill development.

BASIC QUALIFICATIONS

  • 4+ years of professional experience in marketing
  • Proficiency in data-driven marketing strategies
  • Capability to manage cross-functional initiatives
  • Familiarity with generative AI products

PREFERRED QUALIFICATIONS

  • Experience in managing external partnerships
  • Ability to effectively communicate ideas
  • Expertise in interactive demonstrations
  • Skill in translating messaging into tangible demonstrations

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