Lead Marketing Strategist for Automotive Products

2 weeks ago


San Jose, California, United States PER International Full time

Automotive Product Marketing Lead

Company Overview

PER International is a leading player in the semiconductor industry, recognized for its innovative contributions to over 2 billion consumer products annually. The company specializes in developing energy-efficient systems-on-chip (SoCs) that cater to a diverse array of applications, including automotive solutions, mobile devices, and the Internet of Things (IoT). With a legacy of over 25 years, PER International is committed to making advanced technology accessible through strategic partnerships with renowned global brands.

Position Summary

The Automotive Product Marketing Lead will be responsible for:

  • Identifying and cultivating strategic partnerships with automotive software providers and Tier-1 suppliers across Europe and North America.
  • Formulating and executing a technical enablement strategy aimed at creating solutions, demonstrations, and proofs of concept (POCs) for automotive original equipment manufacturers (OEMs).
  • Leveraging the company's and partners' automotive software stack and platforms to develop innovative solutions and POCs for OEMs.
  • Collaborating with internal marketing teams to enhance Go-To-Market strategies for automotive products.
  • Establishing new business engagement frameworks and defining collaboration guidelines with multinational partners.
  • Influencing the evolution of the company's software platform, including developer tools and kits.
  • Delivering comprehensive executive reports that encompass strategic insights, business updates, and technical evaluations.

Qualifications

  • A minimum of 15 years of experience in the semiconductor sector, with at least 5 years focused on strategic planning, business development, or ecosystem engagement.
  • Experience in automotive industry products and ecosystems is preferred.
  • Strong understanding of both silicon and software topics, capable of engaging in detailed technical discussions with stakeholders.
  • Familiarity with software trends, frameworks, and APIs, including 3D Graphics APIs and AI frameworks.
  • Proven experience in ecosystem marketing and partner engagement on reference platforms.
  • Exceptional communication skills, both written and verbal, with the ability to present confidently to executives.
  • Expertise in delivering presentations that address technical, business, and strategic topics.
  • Willingness to travel internationally at least 30% of the time.


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