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Executive Director, Commercial Marketing
2 months ago
We are seeking a highly experienced and strategic Executive Director, Commercial Marketing to lead our commercial marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing marketing strategies that effectively address customer needs and drive business growth.
Key Responsibilities- Lead a multi-faceted intelligence function that delivers actionable insights to drive decision-making and sales effectiveness.
- Build engagement insights reports to provide executives, enterprise principals, business development, and delivery team members with quarterly member engagement outcomes.
- Leverage sales enablement processes to partner with senior leaders, enterprise principals, and sales teams to provide the proper messaging at the proper time in the sales cycle to drive annualized revenue.
- Oversee partnerships with marketing to develop cohesive and connected plans tied to revenue.
- Act as the Vizient and member-level messaging expert and advisor to senior leaders, enterprise performance, business development leaders, and other executives.
- Work collaboratively across commercial operations to drive an efficient process and aligned workflow, providing support to the RFP team, pricing and deal modeling teams, and training as needed.
- Serve as a key contact for the Chief Customer Officer and related sales team for commercial marketing efforts.
- Identify and manage partnerships with external vendors.
- Create 1:1 marketing and outreach materials based on member needs.
- Relevant degree in Marketing, Business Administration, or a related field desired. A Master's degree is preferred.
- 10 or more years of experience in marketing is required, preferably within the Healthcare, Group Purchasing Organization (GPO), Consulting, or Analytics industry.
- Proven expertise in crafting marketing strategies that effectively address customer needs and drive business growth is required.
- Experience working in digital marketing and analytics is preferred.
- Experience working with CRM systems is required.
- Experience working with sales enablement tools such as Seismic preferred.
- Strong leadership skills, capable of nurturing talent, guiding a team, and influencing cross-functional collaboration are required.
- Highly organized and detail-oriented with excellent project management skills.
- Innovative and creative thinker who embraces bold ideas.
- Ability to work in a fast-paced highly collaborative environment, manage through ambiguity, and manage multiple priorities.
- Demonstrated proficiency with MS Office Suite.
- Willingness to travel.