Brand Marketing Director

3 weeks ago


Chicago, Illinois, United States Wells Enterprise Full time

Job Title: Brand Marketing Director

Job Summary:

We are seeking a highly skilled Brand Marketing Director to lead the development and execution of our brand strategy. The ideal candidate will have a proven track record of driving long-term growth and delivering top-line, grow margin and bottom-line annual goals.

Key Responsibilities:

  • Develop and execute strategic brand plans to drive profitable, sustainable, long-term growth.
  • Lead the development and execution of annual integrated marketing campaigns.
  • Own the development, execution and adherence to brand strategy and positioning across all consumer touchpoints.
  • Partner with cross-functional teams to identify the right go-to-market activities to enable excellent execution at-shelf.
  • Develop and direct activities of direct, indirect, and functional reports, including hiring, performance management, and development.

Requirements:

  • Bachelor's degree in Marketing or related field required, MBA preferred.
  • 10+ years experience in CPG Brand Management.
  • Strong knowledge of brand & general management, NPD commercialization, integrated marketing campaign development, planning & execution, agency management, and experience building iconic brands with a clear strategy, brand purpose and consumer experience.


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