Marketing Director

1 day ago

Chicago, Illinois, United States Wolters Kluwer Full time
Job Title: Marketing Associate Director

Wolters Kluwer is seeking a highly skilled Marketing Associate Director to lead and execute integrated marketing campaigns that generate demand, drive retention, and elevate the brand for Clinical Effectiveness (CE) solutions across three market segments: NA Provider, International, and Commercial.

Key Responsibilities:
  • Develop and execute global marketing campaign strategies, ensuring alignment with business objectives, cohesive messaging, and adaptation to industry and competitive trends.
  • Manage integrated marketing campaigns with digital marketing and segment owners, and establish world-class campaign operations, including 1:1/1:few/1:many campaign orchestration.
  • Craft digital media strategy to support campaign brief and in-market execution, ensuring efficient reach and conversion of paid media programs.
  • Analyze and report on campaign performance, including pipeline and revenue impact KPIs, and provide insights and recommendations for optimization.
  • Lead cross-functional team cadence to ensure build and execute resources across the CE team are on track to meet campaign commitments.
Requirements:
  • 8+ years of experience in B2B campaign management, including demand generation, brand, and retention campaigns, preferably in the healthcare or technology industry.
  • A history of addressing the needs of a large multi-product portfolio that serves the needs of multiple customer personas.
  • Experience managing and activating global campaigns, including regional delivery models, from ideation to delivery.
  • Proven track record of planning and executing successful integrated marketing campaigns that drive pipeline and revenue growth.
Preferred Qualifications:
  • Strong knowledge and experience with ABM programs (such as Demandbase and 6sense) and tools, and ability to leverage them to create and execute targeted and personalized campaigns.
  • Experience with workflow technologies (I.e. Workfront), and proficiency with marketing analytics and reporting tools.
  • Demonstrated experience managing global campaign briefings, build, coordination of execution, and analysis of results.
About Wolters Kluwer:

Wolters Kluwer is a global leader in the provision of information and digital solutions for professionals in the health, tax, and finance sectors. Our mission is to help our customers navigate complex regulatory and business environments, and to provide them with the insights and tools they need to succeed.

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