Product Marketing Director

1 day ago


Chicago, Illinois, United States Upfront Healthcare Services Full time
{"title": "Product Marketing Director", "description": "Product Marketing Director

We are seeking a highly skilled Product Marketing Director to join our team at Upfront Healthcare Services. As a key member of our product marketing team, you will be responsible for developing and executing go-to-market strategies for our products, ensuring alignment with company strategy and market needs.

Key Responsibilities:
  • Develop and execute GTM plans for new and existing products, including key performance indicators.
  • Collaborate with product, brand, and commercial teams to define and package offerings that resonate with our target markets.
  • Develop clear, compelling messaging that highlights the value of our products and differentiates us from competitors.
  • Partner with client strategy and product teams to analyze customer feedback, leveraging it to influence product development and improve marketing strategies.
  • Develop retention strategies to reinforce our value, reduce churn, and drive upsell opportunities.
  • Lead the development and execution of product-focused campaign messaging, training collateral, and other assets.
Requirements:
  • 5+ years of experience in product marketing (SaaS / Healthcare preferred).
  • Proven ability to package and position complex products into simple, compelling value propositions.
  • Experience collaborating with cross-functional teams.
What We Offer:
  • Competitive salary
  • Medical, Vision, and Dental
  • 401k
  • FSA and HSA
  • Employer paid short-term and long-term disability
  • Life insurance
  • Education reimbursement, adoption assistance, health & wellness perks, and training & development courses
  • Commuter benefits
  • Flexible PTO policy
  • 14 paid company holidays
  • Paid personal quarterly community service day
", "lang_code": "en"}

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