Programmatic Media Director

2 days ago


Chicago, Illinois, United States Publicis Groupe Full time
Programmatic Media Director

At Publicis Groupe, we're seeking a seasoned Programmatic Media Director to lead our team in driving strategic development and execution of programmatic campaigns across channels. As a key member of our team, you'll assist with planning activities for complex or large spend campaigns, generating strategic insights, and driving learnings across the full suite of client activities.

Key Responsibilities
  • Manage, train, and develop a team of experts in programmatic execution of client campaigns.
  • Assume accountability and ownership of campaign execution for assigned client accounts.
  • Proactive & consistent communication with clients and liaise with strategy, planning, analytics, data architecture, etc. to run point on all digital activity.
  • Galvanize, motivate, and inspire across the Agency media teams.
  • Demonstrate collaborative, confident, and persuasive client management skills.
  • Direct & assist with the daily workflow of all programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.
  • Proactively communicate with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion.
  • Review client deliverables for quality, ensuring that recommendations and work product are sound and viable.
  • Understand and effectively communicate the Programmatic team's value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
  • Participate in forecasting exercises for senior management.
  • Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity.
  • Adopt established account management standards and program management best practices.
Requirements
  • Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
  • 10+ years of experience in programmatic media with increasing levels of responsibility.
  • 7+ years of people management experience.
  • Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs.
  • Strong analytics, organizational, and communication skills.
  • Client facing experience with the ability to identify risks and effectively manage through issues.
  • Proficiency in Microsoft Office Suite.
  • Experience in applying social marketing to brand-building & direct response initiatives.

Publicis Groupe is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

We offer a comprehensive benefits package, including paid family care, adoption and surrogacy support, pet adoption assistance, employee assistance programs, health and wellness benefits, tuition assistance, paid time off, matching gifts, flexible working arrangements, and more.



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