Strategic Content Manager, Amazon Pay

6 days ago


Seattle, Washington, United States Amazon Payments, Inc. Full time
About the Role

Amazon Payments, Inc. is seeking an experienced Senior Content Strategist to own the development, execution, and measurement of high-impact marketing and sales content that will help merchant-facing teams connect our offering to their customers' needs.

Key Responsibilities
  • Develop and maintain a scalable product messaging framework with relevant segments and regional angles, collaborating with Product and Regional Leadership and Marketing teams to understand and incorporate compelling selling points and make relevant regional adjustments.
  • Work with regional Marketing and Sales teams to develop the right content strategy to support demand generation, lead nurture, and pipeline acceleration, and create compelling product marketing content in support of the plan.
  • Identify and create compelling audience-focused sales and marketing collateral, playbooks, and case studies that help sales and marketing teams drive value-based conversations and campaigns, and drive the recruitment and development of case studies and identify first- and third-party research that help reinforce the benefits of Amazon Pay for our target audiences.
  • Design, track, and report on metrics that evaluate the effectiveness of sales enablement content.
Requirements
  • 6+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience leading go-to-market for consumer software or hardware product launches.
Preferred Qualifications
  • Experience using any of SQL or other analytical tools for conducting data analysis.
  • Experience with customer segmentation, profiling, and targeting.


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