SEO Manager, Amazon
2 months ago
About the Role
We are seeking an experienced SEO Manager to join our team at Amazon LLC. As the SEO Manager, you will be responsible for developing and executing a comprehensive Search Engine Optimization strategy for our website, About Amazon, to increase organic search traffic and support content creation and management.
Key Responsibilities:
- Develop a detailed SEO strategy focused on organic search for the website, leveraging industry trends and best practices.
- Collaborate with global About Amazon teams to develop and implement global SEO best practices.
- Analyze customer search behavior and provide guidance to teams to help them meet customers' needs.
- Develop an SEO strategy for both new and evergreen stories, ensuring maximum visibility and engagement.
- Build an SEO reporting process and cadence, with regular reports tailored for leadership, peer teams, and PR partners.
- Analyze competitors' keywords and SEO techniques, identifying industry trends and opportunities.
- Create SEO briefs for incorporating search language into web pages, ensuring maximum relevance and engagement.
- Develop and implement link and traffic building strategies, driving organic search traffic and engagement.
- Demonstrate strong story judgment and proactively identify opportunities to win keywords for specific stories and topics.
- Work with editorial teams to develop and implement initiatives that maximize organic search engagement and drive business results.
- Stay up-to-date on industry trends and best practices, ensuring Amazon's SEO strategy remains competitive and effective.
Requirements:
- 6+ years of professional non-internship marketing experience, with a focus on digital marketing and SEO.
- Experience using data and metrics to drive improvements and inform marketing strategies.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs, with a focus on SEO and digital marketing.
- 5+ years of search engine optimization experience, with a proven track record of increasing traffic and driving business results.
- Experience with SEO and data tools, including SEMRush, Google Search Console, or Adobe Analytics, Content Management Systems.
The ideal candidate will have a proven track record of delivering results in a fast-paced online environment, excellent communication skills, and a strong interest in storytelling. If you are a strategic thinker, goal-oriented, and thrive in a collaborative work environment, we encourage you to apply.
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