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Marketing Analytics Director
4 weeks ago
We are seeking a highly skilled Marketing Analytics Director to join our team at Qualtrics. As a key member of our global marketing organization, you will be responsible for delivering commercial impact by strategically applying data insights across our customer and marketing channel performance.
Key Responsibilities- Develop and execute data-driven strategies to improve marketing effectiveness
- Lead and manage the development of advanced analytic models to drive marketing performance
- Partner with data engineering and revenue operations to define data models and structure across our systems
- Drive decision-making through data, refining reporting mechanisms across channels and measuring full-funnel impact
- Collaborate with the global marketing team to define and develop key performance indicators (KPIs), targets, and insights to drive investment and optimization across the marketing mix
- Experience building data models to understand the effectiveness of digital media, website, product, email, events, product data, and sales engagements
- Strong understanding of market research and data analysis methods
- Excellent communication skills, both verbal and written
- Strong knowledge of data analysis tools and statistical methodologies
- Superior critical thinking skills, with a high level of accuracy and attention to detail
- A dynamic and adventurous marketing team that is unafraid to push boundaries and achieve remarkable results
- A culture that values data-driven decision-making and encourages big-picture thinking
- A comprehensive benefits package, including medical, financial, and other perks
- The opportunity to work with a global network of talented professionals and make a meaningful impact on the business