Senior Director of Marketing and Communications

4 days ago

Seattle, Washington, United States PATH Full time
Job Title: Senior Director of Marketing and Communications

PATH is a global nonprofit dedicated to achieving health equity. With over 40 years of experience in forging multisector partnerships and leveraging expertise in science, economics, technology, advocacy, and more, PATH develops and scales up innovative solutions to the world's most pressing health challenges.

We are seeking a Senior Director of Marketing and Communications to lead our marketing and communications efforts. This role will be responsible for developing and implementing a comprehensive marketing and communications strategy that elevates our global profile, supports fundraising efforts, and enhances our visibility and reputation worldwide.

The ideal candidate will have a strong background in marketing, communications, and brand management, with experience in leading public relations activities and managing relationships with media outlets. They will also have experience in managing a high-performing team of marketing specialists, writers, editors, designers, web producers, and media relations and digital communications professionals.

The Senior Director will oversee the creation and dissemination of impactful marketing and communications materials, including annual reports, newsletters, press releases, and digital content. They will also manage our online presence, including the website, social media platforms, and email marketing campaigns.

Key Responsibilities:

  • Develop and execute marketing strategies, including audience segmentation, campaign management, and conversion tracking.
  • Leverage data analytics and marketing technology to craft compelling campaigns that engage key audiences throughout the engagement funnel.
  • Establish metrics to evaluate the effectiveness of marketing and communications efforts, providing regular reports to the Executive Team and Board of Directors.
  • Develop content that is both compelling and credible, with a strong focus on ethical storytelling.
  • Play a key role supporting our business development and philanthropic outreach.
  • Develop marketing campaigns that support donor engagement and collaborate with the Philanthropy Team to create compelling fundraising materials, events, and other strategies to inspire donor support.
  • Provide strategic direction on institutional goals at global, high-visibility events, enhancing PATH's visibility and fostering strategic partnerships.

Requirements:

  • Bachelor's degree in marketing, communications, journalism, or a related field, plus a minimum of 15 years' experience in a series of progressively responsible marketing and communications roles.
  • Experience leading, managing, and motivating teams required.
  • 5+ years' experience in international marketing or communications roles preferred.
  • Experience in global health, international development, or related fields preferred.
  • A blend of nonprofit, private sector, public sector, and/or agency work highly desirable.
  • Must be able to travel up to 5 weeks per year.

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