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Lead Product Marketing Strategist

2 months ago

Washington, United States Censys Full time

Position Overview:

The Senior Product Marketing Manager role is essential in shaping our market approach. You will collaborate with various teams to create cohesive and impactful strategies that showcase Censys's market leadership. The ideal candidate will possess extensive experience in the security sector, enabling quick credibility with both sales teams and clients as a subject matter expert.

Key Responsibilities:

  • Define the distinct value proposition of products, with a thorough understanding of target markets and customer profiles.
  • Coordinate with product and marketing teams to implement a standardized product launch process.
  • Create engaging, high-quality product content across multiple formats, including print, digital, social media, and video.
  • Work alongside content and demand generation teams to develop a marketing strategy that meets or surpasses pipeline, bookings, and conversion goals.
  • Effectively build and execute plans that span various functional areas, including product management, business development, and sales.
  • Contribute to the creation and delivery of sales enablement materials that equip the sales team with strategies and competitive insights to enhance productivity and conversion rates.
  • Engage with industry analysts from firms such as Gartner and Forrester.
  • Collaborate closely with the sales team to gather and document customer personas, use cases, and common objections.
  • Regularly analyze win/loss data, close rates, and other critical funnel metrics to inform product marketing strategies.

Qualifications:

  • Minimum of 3 years of experience in product marketing or a related field within a B2B SaaS environment; experience in cybersecurity is advantageous.
  • Excellent communication, time management, writing, and project management skills.
  • Highly driven, collaborative, and results-oriented.
  • Experience working with sales teams, product management, media, and industry analysts.
  • Exceptional organizational skills; outstanding communication and presentation abilities; self-motivated and proactive.
  • Ability to excel in a fast-paced environment that demands high levels of productivity, commitment, adaptability, and initiative.
  • Proficient in translating complex technical concepts into compelling narratives for diverse audiences, including executive security leaders and technical practitioners.
  • Strong attention to detail and a commitment to delivering quality work.

The anticipated salary range for this position is between $150,000 and $175,000, along with bonus eligibility and equity options.

Our comprehensive benefits package begins on day one and includes, but is not limited to, 401k matching, health, vision, dental, and more. Please refer to our careers page for additional information.

We are committed to fostering a diverse and inclusive workplace. Censys is an equal-opportunity employer.