Adult Education Marketing Strategist

2 days ago

Washington, Washington, D.C., United States Fannie Mae Full time
Job Title: Adult Education Marketing Strategist

At Fannie Mae, we're committed to making a home a possibility for millions of homeowners and renters. As an Adult Education Marketing Strategist, you'll play a key role in developing and executing a comprehensive marketing strategy for our consumer education program.

Key Responsibilities:
  • Develop content strategy for our consumer education program, including website content, articles, case studies, infographics, videos, white papers, and social posts.
  • Collaborate with internal subject matter experts, Legal and Compliance stakeholders, internal and external creative agency partners, and channel owners to inform curriculum/content strategy development and execution.
  • Drive research and learning agenda to inform strategy, consistent reporting on product success, insights, and leading practices using metrics and KPIs to inform future tactics.
  • Clearly present information to both internal and external audiences verbally or in writing in a way that is engaging and easy to understand.
  • Work closely with business leaders, strategic marketers, global brand stakeholders to determine internal and external 'go-to-market' strategy.
Requirements:
  • 4 years related consumer marketing strategy experience partnering with business units and marketing colleagues to build multicultural marketing strategies that support our brand, integrate with other product offerings, align with business priorities, and provide a positive customer experience.
  • Problem-solving and analytical skills: Able to handle difficult or unexpected situations in the workplace as well as complex business challenges. Leverages research and data to assess product performance, prioritize areas for continuous improvement, and uncovers new ways to meet consumer needs.
  • Strong leadership and collaboration: Proven track record in identifying business opportunities, creating an approach to pursue these opportunities, and gaining the necessary buy-in from leadership/stakeholders. Skilled in working with cross-functional teams respectfully and cooperatively, rallying them behind a common goal. Effectively manages stakeholders, vendors/agency partners, and builds strong relationships.
Preferred Qualifications:
  • Bachelor's degree or equivalent.
  • 7+ years of related experience.
  • Financial services or mortgage industry experience is strongly preferred.
  • Experience in Adult Learning/Education is strongly preferred: Experience driving strategy and marketing programs to support and grow an adult learning platform or offering, solid creative judgment, and familiarity developing materials across all forms of media for diverse audiences.
  • Entrepreneurial spirit: Passionate about building something from the ground up; driven by discovering new opportunities and finding creative solutions to bring innovative concepts and ideas to market.
  • Adaptable and comfortable with ambiguity: Enjoys projects that evaluate new ideas in an experimental environment, and the challenge of solving complex problems. Able to navigate new territories, lead and motivate others through uncertainty, and respond to changing priorities. Flexible and able to pivot with evolving business needs.
  • Experience creating and managing timelines and deliverables for a cross-functional team.

Fannie Mae is an Equal Opportunity Employer.

The hiring range for this role is set forth on each of our job postings located on Fannie Mae's Career Site.

This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program).

As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.

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