Product Marketing Strategist

1 day ago

Washington, Washington, D.C., United States ShiftCare Full time
Product Marketing Specialist - US Market

At ShiftCare, we're revolutionizing care delivery, and we're looking for a talented Product Marketing Specialist to join our team in the US market. As a key member of our product marketing team, you'll play a pivotal role in developing and executing marketing strategies that drive growth and elevate our brand presence in North America.

Key Responsibilities:

  • Market Research and Analysis: Conduct in-depth market research to understand customer pain points, cultural nuances, and market trends in the B2B SaaS industry and the US home care sector.
  • Positioning and Messaging: Develop compelling positioning and messaging that differentiates our products from competitors in the market.
  • Strategy Development: Adapt and localize Australian marketing strategies to align with North American market dynamics and regulatory considerations.
  • Collaboration and Communication: Collaborate with cross-functional teams, including product, sales, and leadership, to develop coherent product launch plans, go-to-market strategies, and targeted campaigns.
  • Content Creation: Facilitate and create compelling content, such as case studies, videos, and website materials, that articulates the value of our products to the North American audience.
  • Sales Enablement: Produce sales enablement materials and foster partnerships in North America for content sharing and collaboration.
  • Competitor Analysis: Regularly conduct competitor analysis and report on campaign effectiveness, making strategic recommendations for growth.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: 3+ years of experience in product marketing, preferably in a B2B SaaS or healthcare/technology sector.
  • Skills: Proficiency in marketing automation tools and CRM systems (e.g., Hubspot), excellent communication skills, and the ability to work effectively in cross-functional and distributed teams.

Benefits:

  • Fast-track Growth: Experience quick career advancement in our growth-oriented environment, ensuring your potential is recognized and rewarded.
  • Job Security: Rest easy with stable ownership and meticulous team growth management, building your career on a foundation of stability and forward-thinking.
  • Flexible Work Arrangements: Enjoy flexibility to celebrate preferred holidays or personal events with floating public holidays.
  • Remote Work: Embrace a work-life balance with remote work options, supported by necessary technology and tools for efficient and effective performance.

At ShiftCare, we prioritize creating a workplace where employees can thrive both professionally and personally. If you're passionate about product marketing and ready to redefine your career, join us and be part of a revolution in care delivery.

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