Product Marketing Strategist

4 weeks ago

Washington, Washington, D.C., United States Prochant US Full time

Product Marketing Manager Role

At Prochant US, we are seeking a skilled Product Marketing Manager to play a pivotal role in shaping our products' success and strategic direction. This role will be responsible for conducting comprehensive market research, deep competitive intelligence, and becoming a subject matter expert on our products and services.

Key Responsibilities:

  • Market Research:
  1. Lead research initiatives to gather detailed market insights from current customers and broader market trends.
  2. Explore and evaluate new markets and opportunities to inform and guide product strategy.
Competitive Intelligence:
  1. Monitor and analyze the competitive landscape to stay ahead of trends, threats, and opportunities.
  2. Conduct win/loss interviews to gather insights and refine marketing strategies.
Product Expertise:
  1. Develop and maintain in-depth knowledge of Prochant's products, becoming the go-to expert internally and externally.
  2. Assist in new product development, pricing, and enhancements based on feedback and identified market needs.
Messaging and Positioning:
  1. Craft compelling messaging that clearly differentiates Prochant's products in the market.
  2. Develop strategic positioning documents that align with business goals and customer needs.
Go-to-Market Strategy:
  1. Help plan and execute the strategy to launch new products or features to the market with a particular focus on defining product scope, benefits, and features to provide a foundation for content creation.
  2. Coordinate with sales, marketing, and product teams to ensure a unified approach to market entry.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of product marketing experience and/or consulting, preferably in healthcare or technology sectors.
  • Proven track record in conducting market research, competitive analysis, and sales support.
  • Strong analytical skills and a data-driven mindset.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively across functions and lead projects effectively.

Benefits:

Prochant US offers a comprehensive benefits package, including health insurance, gap insurance, dental insurance, vision insurance, short-term and long-term disability, term life insurance, and a suite of supplemental insurance plans. Additionally, we offer floating holidays, paid time off, a 401K with company match, and an employer-paid family telemedicine plan.

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