Digital Marketing Strategist

5 days ago

Washington, Washington, D.C., United States Zimmer Communications Full time

Zimmer Communications is seeking a seasoned Digital Marketing Strategist to drive digital sales growth and develop comprehensive digital marketing strategies.

This individual will work closely with the sales team to identify client needs and develop tailored digital marketing solutions.

The ideal candidate will have a strong understanding of digital marketing metrics and experience analyzing campaign performance.

Responsibilities include:

  • Conducting thorough market research and competitor analysis to identify target demographics
  • Developing and managing digital campaigns across various channels, including CTV/OTT, Display, Paid Search, and Online Video
  • Regularly monitoring campaign performance and making data-driven optimizations
  • Conducting monthly/quarterly meetings with digital clients to review campaign performance and provide recommendations
  • Staying current with industry trends and emerging technologies to identify opportunities for improvement

Requirements include:

  • Bachelor's degree in marketing or related field
  • 2 years of experience in digital marketing or equivalent experience
  • Experience planning and managing targeted display, online video, paid search, and streaming TV advertising campaigns
  • Understanding of digital marketing metrics and experience analyzing campaign performance
  • Proficient in Google Suite products
  • Google Ads Certifications preferred

Zimmer Communications is an equal opportunity employer.

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