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Lead Product Marketing Strategist

2 months ago

Washington, United States Censys Full time

Position Overview:

The Senior Product Marketing Manager plays a pivotal role in our strategic approach to market engagement. This position requires collaboration across various departments to ensure a unified and impactful representation of Censys's market leadership. The ideal candidate will possess extensive expertise in the security domain, enabling swift credibility with both sales teams and clients as a recognized authority.

Key Responsibilities:

  • Define and articulate the distinctive value proposition of products, with a comprehensive understanding of target markets and customer profiles.
  • Collaborate with product and marketing teams to create and implement a streamlined product launch framework.
  • Generate engaging, high-quality product documentation across multiple formats, including print, digital, social media, and video.
  • Work alongside content and demand generation teams to develop a marketing strategy that achieves or surpasses pipeline, bookings, and conversion objectives.
  • Effectively manage and execute plans that span various functional areas, including product management, business development, and sales.
  • Contribute to the creation and distribution of sales enablement resources to equip the sales team with strategies and competitive insights that enhance productivity and conversion rates.
  • Engage with industry analysts such as Gartner and Forrester.
  • Collaborate closely with the sales team to identify and document customer personas, use cases, and common objections.
  • Regularly assess win/loss data, close rates, and other essential funnel metrics to inform product marketing strategies.

Qualifications:

  • A minimum of 3 years of experience in product marketing or a related field within a B2B SaaS environment, with a preference for candidates with cybersecurity experience.
  • Exceptional communication, time management, writing, and project management abilities.
  • Highly driven, collaborative, and results-oriented.
  • Experience collaborating with sales teams, product management, media, and industry analysts.
  • Strong organizational skills; excellent communication and presentation capabilities; self-directed and proactive.
  • Ability to excel in a fast-paced environment that demands high levels of productivity, commitment, adaptability, and initiative.
  • Proficient in translating complex technical concepts into compelling narratives for diverse audiences, including executive-level security leaders and technical practitioners.
  • Meticulous attention to detail and a commitment to excellence.

The compensation range for this position is between $150,000 and $175,000, along with bonus eligibility and equity options.

In addition to a competitive compensation package, benefits commence on the first day of employment and include, but are not limited to, 401k matching, health, vision, dental, and more. For further details, please refer to our careers page.

Censys values diverse perspectives and backgrounds, fostering innovation through our team's global experiences. We are committed to creating an inclusive environment for all employees.

Censys is an equal-opportunity employer.