Community Engagement and Marketing Specialist

1 week ago


Rancho Cucamonga, California, United States Bright Haven Hospice Care Corp Full time
Job Overview

POSITION SUMMARY

Are you an experienced Community Engagement and Marketing Specialist with a background in hospice care or a willingness to explore this vital field? We are seeking a dedicated professional for a crucial role in our organization.

The Community Engagement and Marketing Specialist will oversee various aspects of our marketing strategy, focusing on building and nurturing positive relationships with clients and referral sources. This role includes addressing client inquiries, managing service agreements with healthcare organizations, and collaborating with government entities and other payers.

KEY RESPONSIBILITIES

  1. Lead daily marketing operations, ensuring the effective execution of marketing strategies.
  2. Ensure compliance with all relevant laws and regulations regarding ethical marketing practices and patient engagement.
  3. Support the Marketing Director in setting annual volume goals and budget allocations for the marketing department, while monitoring resource distribution.
  4. Conduct ongoing market research to develop a robust marketing plan that aligns with budgetary targets.
  5. Implement marketing initiatives to achieve established volume goals.
  6. Foster and maintain strong relationships with existing and potential referral sources and payers.
  7. Negotiate service pricing with insurance case managers and other financial entities within set parameters.
  8. Collaborate effectively with other marketing team members.
  9. Enhance community and client perceptions of Bright Haven Hospice as a premier service provider.
  10. Proactively identify opportunities for service enhancements to meet client needs.
  11. Maintain an in-depth understanding of the hospice market, including key referral sources and competitive positioning.
  12. Stay informed about marketing trends and share insights with relevant team members.
  13. Assist clients in accessing community resources when services are not provided by Bright Haven Hospice.
  14. Evaluate and report on the effectiveness of marketing strategies.

The responsibilities outlined above represent a summary of the primary duties expected of individuals in this role. Additional job-related tasks may be assigned as necessary.

QUALIFICATIONS

  1. Bachelor's degree in Marketing, Business Administration, or a related discipline.
  2. A minimum of one year of experience in healthcare marketing, preferably within hospice care.
  3. Strong marketing skills with the ability to engage effectively with clients and the community.
  4. Knowledge of business management principles.
  5. Excellent communication, negotiation, and public relations skills.
  6. Demonstrated ability to work independently, stay organized, and adapt to changing responsibilities.

The ideal candidate will possess a strong desire for professional growth, a commitment to continuous learning, and the ability to follow established guidelines.

COVID-19 considerations: All employees are provided with personal protective equipment as needed.



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