Growth Leader

4 days ago


New York, New York, United States Integral Ad Science Full time
Growth Opportunities at IAS
We are seeking a seasoned Senior Director, Global Product Strategy to lead our product commercialization efforts. As a key member of our team, you will develop and execute a scalable product commercialization strategy that drives business growth and success. This includes developing a go-to-market (GTM) strategy, owning and refining launch processes, defining measurement milestones and KPIs, and leading GTM plan readiness and execution.

Requirements
- 10+ years of experience in product marketing, preferably within a B2B SaaS platform, including 5+ years leading high-performing product marketing teams
- Ability to develop GTM strategies that align with business goals, delivering measurable market impact
- Understanding of product features and market positioning to articulate the product's unique value during launch

Why Choose IAS
We are a leading global media measurement and optimization platform that delivers actionable data to drive superior results for advertisers, publishers, and media platforms. Our mission is to be the global benchmark for trust and transparency in digital media quality.
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