Marketing Strategy Specialist

2 weeks ago

Beachwood, Ohio, United States Huntington Bancshares, Inc. Full time
Position Overview:
The Enterprise Marketing Coordinator will spearhead the strategy and implementation for Huntington's key business projects.

This role involves crafting and executing marketing strategies aimed at driving business through innovative programs that fulfill organizational needs and influence various business sectors.


Key Responsibilities:

Develop new initiatives from inception by analyzing business objectives, market dynamics, consumer behavior, and the company's strategic vision.
Facilitate collaboration among cross-functional teams from Product, Data & Analytics, Marketing, and Digital to formulate and execute marketing strategies.
Establish the go-to-market strategy to ensure a seamless customer journey while achieving business outcomes and enhancing brand visibility.
Create customer segmentation, targeting, and outreach strategies to optimize the performance of critical segments.
Engage with stakeholders to promote awareness of the marketing strategy and its impact on the business.
Construct business cases for new marketing strategies, including testing and financial projections.
Implement plans through the marketing framework across paid and owned channels.
Deliver programs punctually and within budget.


Candidate Profile:

The ideal candidate for this role, which merges strategy with execution, will excel at leveraging data, business objectives, and customer insights to develop effective marketing strategies, ensuring timely and budget-conscious program execution.

Analytical – proficient in evaluating market, consumer, and competitor trends for strategic planning.
Exceptional Execution – skilled in organizing and prioritizing marketing initiatives for swift market introduction.
Innovative Thinker – capable of generating creative concepts to distinguish Huntington in the marketplace.
Strategic Planner – adept at formulating plans that align with business objectives to achieve both immediate results and long-term goals.
Effective Communicator – proficient in storytelling and sharing ideas and strategies with stakeholders.
Adaptable – able to modify marketing strategies as business and market conditions evolve.
Leadership – capable of inspiring a cross-functional team toward shared objectives.
Entrepreneurial Mindset – understands the broader context while being detail-oriented, assessing risks and rewards to choose impactful paths.
Essential Qualifications:
Bachelor's Degree in Marketing or a related discipline
Minimum of 5 years of relevant marketing experience

Preferred Experience:
Developing marketing strategies from the ground up.
Leading teams toward unified objectives.
Collaborating with data and analytics teams to assess marketing investment returns.
Driving business outcomes.
Engaging with and presenting to senior leadership.
Successfully managing projects in a complex environment.

Workplace Type:
Hybrid


Huntington is committed to equal opportunity and affirmative action, ensuring equal employment opportunities for all individuals regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other protected status.


Tobacco-Free Hiring Practice:
For more details, please visit Huntington's Career Web Site.

Agency Statement:
Huntington does not accept solicitations from Third Party Recruiters for any position.

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