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Retail Sales Specialist
2 months ago
Coach is a renowned global fashion brand established in New York in 1941. Guided by the vision of Creative Director Stuart Vevers and the inclusive spirit of our city, we create exquisite products designed to endure, allowing you to express your individuality.
As part of the Tapestry portfolio, we are a collective of brands dedicated to pushing boundaries and embracing innovation.
As a member of the Tapestry family, we are committed to fostering a culture of optimism, innovation, and inclusivity. To learn more about our dedication to equity, inclusion, and diversity, please visit our Our People page.
The role of Sales Associate is crucial to the overall success and efficiency of the store, requiring a strong commitment to our brand values while serving customers and driving results. This position is responsible for maintaining Coach's Service and Selling Models, ensuring a positive first impression, building lasting customer relationships through personalized experiences, and leaving a memorable impact.
SALES FLOOR:
- Understands organizational goals and aligns decisions with company priorities.
- Takes ownership and is dedicated to achieving results while being mindful of personal and store metrics; collaborates with management to develop personal sales and clienteling strategies.
- Formulates both short- and long-term strategies to meet personal performance metrics and goals.
- Owns personal survey results and devises plans for improvement.
- Acts as a brand ambassador for Coach.
- Consistently demonstrates Coach's Selling and Service expectations.
- Recognizes local market changes that may affect business performance and supports the implementation of local sales strategies.
- Drives business through effective sales strategies, clienteling, and establishing productive customer relationships.
- Creates positive impressions by presenting oneself in accordance with Coach's Guide to Style.
- Builds credibility as a personal fashion advisor by showcasing fashion knowledge and awareness of competitors.
- Provides comprehensive product knowledge, including features, benefits, current offerings, and overall product value.
- Clearly communicates current pricing and promotional strategies to customers.
- Engages customers by discussing product features and utilizing cross-selling techniques.
- Sensitive to customer needs and tailors approach accordingly.
- Attends to the unique shopping needs of each customer while managing multiple customers effectively.
- Follows up with customers consistently to influence and close sales.
- Adapts personal selling techniques to contribute to overall store performance.
- Fosters lasting relationships with customers.
- Utilizes Coach's tools and technology to enhance relationship building and clienteling efforts.
- Inspires enthusiasm and positivity for a shared vision and mission.
- Promotes a collaborative team selling environment.
- Encourages teamwork, trust, and collaboration with both internal and external customers.
- Remains solution-oriented and adaptable to changing business needs.
- Welcomes feedback and adjusts behaviors as necessary.
- Maintains a calm and professional demeanor at all times.
OPERATIONS:
- Ensures all daily tasks are completed without compromising service or Coach standards.
- Executes daily operational tasks, including maintaining store appearance (sales floor and backroom), cash wrap, and visual merchandising to Coach standards consistently and promptly.
- Keeps the selling floor clean and organized at all times.
- Adheres to all relevant retail policies and procedures, including POS, Operations, and Asset Protection protocols.
Our Competencies for All Employees
- Courage: Provides direct, complete, and actionable feedback; addresses issues promptly and effectively.
- Creativity: Generates innovative ideas and connects previously unrelated concepts.
- Customer Focus: Committed to meeting customer expectations and building effective relationships.
- Dealing with Ambiguity: Effectively manages change and uncertainty.
- Drive for Results: Consistently exceeds goals and pushes for high performance.
- Interpersonal Savvy: Builds constructive relationships and navigates high-tension situations with ease.
- Learning on the Fly: Adapts quickly to new challenges and learns from experiences.
- Strategic Agility: Anticipates future trends and creates competitive strategies.
- Developing Direct Reports and Others: Provides growth opportunities and development plans for team members.
- Building Effective Teams: Fosters team morale and encourages open dialogue.