Marketing Communications Specialist

5 days ago

Quincy, Illinois, United States John Wood Community College Full time
Job Title: Marketing and Communication Specialist

Job Summary:

John Wood Community College is seeking a skilled Marketing and Communication Specialist to develop and execute marketing strategies that promote the college's programs, events, and initiatives. The ideal candidate will have a strong background in marketing, communications, and digital media, with the ability to create engaging content and manage multiple projects simultaneously.

Key Responsibilities:

  • Content Creation and Management:
    • Develop and manage content for the college's website, social media channels, email campaigns, and other digital platforms.
    • Create engaging written, visual, and multimedia content that captures the audience's attention and effectively communicates the college's message across various platforms.
    • Design and produce visually compelling graphics and layouts, ensuring consistency with the college's branding and design standards.
    • Work with vendors to produce high-quality marketing materials such as brochures, newsletters, and advertisements.
    • Capture and edit event and employee photographs, ensuring high quality results and accurate file management.
  • Marketing Strategy and Campaigns:
    • Assist in the planning, development, and implementation of comprehensive marketing campaigns to increase enrollment, donations, and enhance the college's visibility.
    • Collaborate with internal departments to ensure consistent messaging and branding across all marketing efforts.
  • Social Media and Digital Marketing:
    • Manage JWCC's social media presence by creating and curating content, scheduling posts, and engaging with the online community.
    • Monitor social media trends, analyze campaigns, and adjust strategies to maximize engagement and reach.
  • Public Relations and Communications:
    • Write and distribute press releases, media advisories, and other communications to promote college events and achievements.
    • Maintain relationships with local media outlets and coordinate media coverage.
  • Event Promotion and Coordination:
    • Support the promotion of college events, including open houses, career fairs, and community outreach programs.
    • Coordinate marketing materials and communication plans for events to ensure maximum attendance and impact.
  • Budget and Billing Support:
    • Assist with financial transactions including entering purchase requisitions, processing check requests, p-card coding, and updating budget spreadsheets.
    • Track and report on advertising expenditures and grant allocations.

Qualifications:

Education and Experience:

  • Associate Degree in Marketing, Communications, Public Relations, or a related field.
  • Minimum of 1-2 years of experience in marketing, communications, or a similar role, preferably in higher education or a non-profit setting.

Skills and Abilities:

  • Strong written and verbal communication skills, with the ability to craft compelling narratives and content.
  • Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems (CMS).
  • Experience with graphic design software (e.g., Adobe Creative Suite) is preferred.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.

Work Environment:

  • The position requires office-based capabilities, with occasional travel for events or meetings as needed.

Compensation and Benefits:

JWCC offers a competitive salary commensurate with experience and a comprehensive benefits package, including health, dental, vision, prescription insurance, vacation, sick days, personal days, paid holidays, tuition waivers for employee and family, and State University Retirement System.

Application Process:

To receive full consideration, submit a resume with cover letter by visiting the college's website. The position is open until filled, with review of applications beginning September 9, 2024.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status. If you are a person with a disability and need assistance applying for a job, please submit a request to the college's HR department.

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