Marketing and Sales Professional

3 weeks ago


Asheville, North Carolina, United States Sinclair Broadcast Group Full time
Job Title: Marketing and Sales Professional

Job Summary:

We are seeking a highly motivated and results-driven Marketing and Sales Professional to join our team at Sinclair Broadcast Group. As a Marketing and Sales Professional, you will be responsible for driving growth of assigned accounts, uncovering new opportunities, and establishing a network to support overall account growth.

Key Responsibilities:

* Generate new business through cold calls and utilization of proprietary prospecting tools
* Maintain and continuously grow a book of business or list of accounts by maintaining an accurate pipeline of prospects through consistent outreach and follow-up
* Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations
* Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance
* Deliver weekly revenue forecasts within plus or minus 2% accuracy utilizing in-house sales tools and data-rich systems to craft an executable and realistic business plan to meet individual goals
* Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility in addition to establishing a personal rapport and likeability with local business owners and professional networks

Preferred Qualifications:

* Proven Sales Track Record: Demonstrated success in meeting or exceeding sales targets in current or previous role
* Experience in B2B, B2C highly preferred
* Excellent communication, presentation, and negotiation skills
* Ability to adapt quickly in an unpredictable and rapidly changing environment
* Excellent critical thinking, and time management / prioritization skills
* High-level proficiency with MS Office applications
* Reliable transportation, valid driver's license, and satisfactory driving record
* Self-motivated and results-driven

About Us:

Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports. We own, operate and/or provide services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and own Tennis Channel and multicast networks Comet, CHARGE, TBD., and The Nest. Our content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON.

About the Team:

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

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